 Laurel Elders, MCC, CEC (00:02)
Hello everyone. Welcome to the eight domains of human potential, a podcast designed for professionals committed to elevating their wellbeing and success as a whole person. I'm Laurel Elders, founder and CEO of the Institute for Integrative Intelligence. We're an ICF accredited certification provider where it's our passion to elevate human potential through both the art and the science of masterful coaching. I have with me today, Carrie Sackett. For over 25 years, Carrie has been practicing a boldly transformative approach to emotional wellness and personal growth in the coach's chair and outside the coach's office as a Fortune 500 global change leader and award-winning employee engagement professional. She is the author of Social Therapeutic Coaching, a Practical Guide to Group and Couples Work. Welcome, Carrie. Carrie (01:00) Hi, Laurel. Laurel Elders, MCC, CEC (01:01) So good to be with you today. Carrie (01:03) Thank you so much for having me. I'm really looking forward to our conversation. Laurel Elders, MCC, CEC (01:08) Me too, me too, especially after Michael introduced us just not that long ago. So I'm really, really excited. So for those tuning in today's topic is focused on the relational domain. This includes our relationship to ourselves, to others, to what is and to what is not, but it's also about examining the role of relationship within ourselves. within our families, within our companies, our teams, and our communities. So I could not think of a better person to be talking with today than Carrie. And Carrie, let's just dive right in. Can you share your definition of social therapeutics so that we have an understanding? Carrie (01:53) Yep, the definition is that social therapeutics is a group-based approach to emotional well-being and personal growth, and it helps people build up their relational muscles so they have the tools to build meaningful connections with others and are empowered. to create that sense of community and belonging that many, many of us are craving. Laurel Elders, MCC, CEC (02:26) Especially, gosh, in this day and age, how we can, we barely, some of us barely know our neighbors. You know, and we're trying to tune in to figure out where can we be more in community. Yeah. And where does, where does social therapeutics originate? Carrie (02:50) Social therapeutics and coaching have a similar historical timeline. Both came out of the social motion of the 60s and 70s. And both went about innovating, doing something different than what was then psychotherapy or psychiatry. So social therapeutics in particular, its origins come from a multiracial grouping of community-faced activists. who were trying to innovate tactics and social justice. And the leader of that grouping, Fred Newman, was a PhD in the philosophy of science from Stanford. And he recognized that for everyone to be out in the field and trying to create something new and doing very hard work, everybody needed emotional support. So he started creating these groups. and social therapeutics grew out of that in the sense that it was a fusion of doing and observing what's happening in these groups that's helpful to people and then putting some language to it. So he and his collaborator, Lois Holtzman in the 90s. wrote several books that put the multidisciplinary intellectual foundations of social therapeutics on the page. So that's where it comes out of. Laurel Elders, MCC, CEC (04:16) Okay, and you are looking at this through a coaching lens. Does the origins of it have a coaching lens or is it broader? Carrie (04:24) Yes. I would say the origins was in creating a new approach to human development. And I would argue that coaching has those same roots. And coaching and social therapeutics are both grounded in co-creation with the client. That was also a big break in its day with psychotherapy. And we also share that commitment to growth and transformation. So social therapeutics has some methodological, what I would call advances, but social therapeutics and coaching come out of the same place. Back in the nineties, the word coaching was just Laurel Elders, MCC, CEC (04:43) Thank Carrie (05:13) emerging so it's not baked into the title social therapeutics but therapeutic in this sense and I believe that's how it was intended by the founders is in our human capacity to go and grow beyond ourselves in order to create something new with others. Laurel Elders, MCC, CEC (05:33) I really appreciate that because you know my my initial reaction when I see the word therapeutic I think counseling I think healing and Now that we're we're kind of looking at it through a coaching lens. I see it may be closing gaps Okay, yeah Carrie (05:41) Yeah. Yeah. You want to say more of what you mean by closing gaps? Laurel Elders, MCC, CEC (05:58) Like pulling together pulling people together in relationship Leave in looking within ourselves to see where we might make more connections within ourselves Carrie (06:03) Yeah. Yeah. Yes. Yes. Laurel Elders, MCC, CEC (06:12) Nice. And I know at least with our school, I'm not sure about other programs out there, but we talk about how coaching, the coaching approach is, you know, helping someone develop their own wisdom and insights. And yet the coaching process can be therapeutic, even though it's not therapy. Carrie (06:31) Yes, yes. I think it's important what you're saying because I think, again, back when coaching was founded... psychotherapy, the APA was attacking coaching as it like a turf fight. And so when coaching started, it was like, no, we're we do we only do this, we swear we don't do any of that stuff. But it's 30 years later. And frankly, the innovation of coaching has had a huge impact on psychotherapy. And so I think there's more under of an understanding today that the realm of emotions, the realm of relationships and relationality, it doesn't belong to anybody. That's part of who we are as humans. And we all have the capacity to grow and develop. And I don't think that that lies in anyone's, nobody can own that territory. We're humans, we can all go and develop. Laurel Elders, MCC, CEC (07:34) Yeah. Lovely. So in terms of, you know, we're speaking about the eight domains and the relational domain. So our capacity as human beings to develop in relationship, be in relationship and thrive in relationship. I'm just curious, what does, what do you see social therapeutics, what does this teach us about the relational domain? Carrie (08:03) Yeah, I love that question. maybe I'll give a short answer and then we'll have a conversation, because I think here's where we're going to discover things and get to know each other. Relationality and social therapeutics is derived from quantum physics in the way that it broke with modern science. So relationality in social therapeutics, it's an activity that people do together. And so there's a set of tools around that that I trained coaches in. And part of that is seeing, being able to see that we are in relation. with others all the time, whether we feel it or not. We're a social species. We all live on this planet together. We all impact on each other and are impacted on by each other. when I train coaches on asking relational questions, I see that as people building up their muscles to do. more meaningful intimate activities with each other. So that's one kind of avenue of that. Laurel Elders, MCC, CEC (09:23) I love that. it reminds me of years ago, I had this, this realization that, you know, we're, we're all what you were just saying, we're all connected, whether or not we're conscious of it. And the fact that I can, I can say this about somebody, I don't have any connection with that person. Something about maybe something they said or did rubbed me the wrong way. And so just the fact that I'm impacted showed me there is a connection, right? Because we're impacting each other. And, yeah. Carrie (09:53) Right. Exactly. Yes. Yes. And so, yeah. It's hard for us to see, especially in American culture, because we're being really organized. We're already an individualist culture, but we're really being organized now to only see me, think me. I think other people would agree that it's harder for us to see that we're all organically connected. Laurel Elders, MCC, CEC (10:28) Yeah. And feel that really feel it. And it's so fascinating to me too, because I'm noticing that, you know, with the cancel culture, it's like, people just automatically reject something and just ignore it and splinter off instead of getting curious. And, know, I'm, to me, this is just my opinion and thought and theory is that, you know, we've got these extremes coming up in society and If truth's in the middle, how are we gonna get there unless we're open to saying, well, wait, what is really going on? How come that person, if I perceive someone as having an extreme thought or position, how come they got there? What is going on? that, you know, and just wondering about your thoughts on that. Carrie (11:05) Yeah. Yeah. Well, one of the ways that I help my clients, I lead, I do a lot of group work. I lead something called Life Development Groups. And it's all different people, all different walks of life, all different points of view on the world. And one of the things we create together in our groups is the, and the way I help clients build up their relational muscles is to be able to ask questions. not even so much on the understanding of how they got there, but on the experiential. Like, are you curious how this is impacting on me? I'm curious to hear what are you hearing in what I'm saying? Are you, you know, when is your example of, you know, you realize somebody irritated you. Wow, what if we had more of a capacity to ask each other, hey, are you curious of how I'm experiencing you right now? We can't know. That's not even a moral judgment about because the other person's doing something good or bad. It's because methodologically, we sit inside of ourselves. It's others who see us operating in the world, and those others help us can be very helpful to us in seeing who we are, where our gaps are, where we might be able to grow, or how we impact on people. We can't know it just in here. We can know it here. Laurel Elders, MCC, CEC (13:01) Yeah, yeah. And I'm curious too, how, what drew you to social therapeutics work? So, you know, I know you, you became a coach. and then, yeah, I'd love to hear more about your story. Carrie (13:17) Yeah. thank you. Well, I left college seeking out social and political innovators. So that was a very self-conscious choice. And going back to what we were saying earlier, I did study psychology in college and I had some disagreements and I saw some limitations. And then I decided I'm not going to go that but I do want to find some innovators. And so ultimately I did find Fred Newman and Lois Holtzman and this multiracial grouping of people that was out trying to innovate. And so I did both. I was a community organizer and I trained with the founders of social therapeutics. And once I trained, I was ready to have a practice and group work and building up a client base. And I realized that I could not imagine sitting in the same chair in the same office all day long in New York City. Like... I was young and I liked to be out in the world and I just couldn't imagine it so I didn't do it. I put all that on hold and I went into the corporate world, you know, because you can get out of your chair all day long and go to meetings and walk down the halls and go to the water cooler. And what I discovered is that the social therapeutic method is very flexible and it really made me an excellent. professional when it came to seeing and relating to groups, change management, employee engagement. And back in those days that wasn't linked with coaching. And I actually didn't even run into coaching until, you know, 15 years ago I was like, well, I think I'm old enough now to sit in a chair all day. I think I could do that. Maybe I'll go back to my roots and go back to doing this work. And that's when I discovered coaching and it was like, It was like finding your long lost cousin. And then off of that, I have now built a full-time practice where I see individuals and couples and families, and then I lead these life development groups. so, yeah, that's a little bit of my journey. To ask a relational question, how was that for you to get to know me a little bit? Laurel Elders, MCC, CEC (15:41) that's great. It was so fun because I actually could really relate to what you're sharing. I too started out going down therapy path and had some, some, or saw some, limitations. So, yeah, definitely helped me understand your perspective and also the passion where your passion comes from as well. Yeah. The roots of that. Carrie (16:09) Yeah, yeah, it's in my blood. Fred Newman used to say, well, you've grown up with this. It's like water to you. And so now my job, I wrote the book, Social Therapeutic Coaching, to take those intellectual foundations and bring them down and make them more practical. And now I'm training coaches and actually some therapists. in practicing the approach, which is, it's both a big shift and a little shift. A lot of coaches say, wow, you're putting language to some of the things I already do, and at the same time they're saying, whoa, this is paradigm shifting, soul shifting, and they feel very excited and empowered and can see how the method applies to whatever kind of coaching they're doing. Laurel Elders, MCC, CEC (17:03) I know Michael, our senior partner here at the Institute, he took your two-day program, I believe it was, and just was, he's like, it was riveting. was really high impact, was so excited. Carrie (17:14) Yeah. Yeah, and the beauty of it again is its flexibility. it's not like everyone has to throw out what they already know and learn this. And also it's not an off-the-shelf kit where you just memorize the things and apply them in the right circumstance. It's continuous relational activity and that we can do everywhere. Laurel Elders, MCC, CEC (17:43) Yeah, and I'm just imagining, I mean just knowing what I know about relationships and you know there's certain level of growth that we can't do siloed, right? We can't think our way into more connection. It's it's being in it. Carrie (17:59) Great. Yeah, what you just said seems so simple and obvious, and yet it's so important and powerful because we are living in a culture that puts a lot of emphasis on thinking. And we get a lot of messages to make us think we can think our way out of it. So what you're saying is really significant. Laurel Elders, MCC, CEC (18:04) Yeah. How has, what have you learned as you've embarked on this path as a coach and in this work with social therapeutics? What have you, yeah, what are your internal takeaways, I guess? Carrie (18:47) Hmm, there's so many different ones. That's a great question. Part of what I've learned is personal. That, I can do this. I do have something to give to other people. my God, this is learnable. When you're a founder and you make something, it's yours. I was trained by the founders, but I'm not a founder. So going into all this is, can I give this stuff away? Is this teachable? And it is. And then it's the people that I'm training that are teaching me how to teach social therapeutics. And it keeps getting better and better and better and more. easily accessible and practical. Laurel Elders, MCC, CEC (19:39) How do you see social therapeutics as like an extension within coaching? So for example, your programs are so CCEs for coaches, right? So they're already, they've already got the coaching skills down. So now they're expanding as a coach when they come to you, I can imagine. How do you see this as a really good extension of what coaches are already doing? Carrie (19:58) Yes. Yeah. Well, there's a couple of different ways. One is various really well-known, well-respected coaches right now in the last year or two have been saying, we as an industry need to innovate. So for example, Jonathan Passmore is saying the future of coaching is group coaching and transformational coaching. The way we're going to survive AI is we go in a direction that AI can't do. Social therapeutics specialize, I mean we specialize in group coaching and in emotional growth, which is transformation. So we're like right there. Coaches are calling for innovation and we're saying, hey, this is a methodological innovation. It's not only a new idea, like the Lego trainings, a great new idea. What social therapeutics is, is a whole new way of seeing, doing, speaking. It's a whole different kind of culture. And so that addresses, it's one response to the calls across the board to go beyond goal oriented coaching, which that's what Dr. Richard Boyatzas is talking about, or to go to not negate our core competencies because we need them. That's what forms us as a coach, but to also have more tools to go beyond and to keep going. So there's that piece of it. Other pieces like you might be familiar with coaches that are running improv trainings for other coaches. So social therapeutics, one of the four pillars of social therapeutics is taking those tools of improv in theater and not only growing ourselves as coaches in that area, but bringing it into the work. So literally there's a metaphor, we use the metaphor in social therapeutics of performance in the sense of the tools of theater. you can do a new performance, you can try on a new performance. So especially like in my work with... couples all sometimes integrate in improv exercises into the work or I'll do an improv game with the first session of a group or the first session with an individual. So that's another place that coaching is already there and social therapeutics is saying we don't even have to keep it for ourselves we can bring it into our work. Laurel Elders, MCC, CEC (22:50) I love that. Can we go back for a minute? Something you said really touched me or caught my attention. So you said emotional growth because that's the transformation. Now it's so interesting to me because going back to what you're saying earlier about how, know, we're so focused on the mind, like our mindset, we can just think our way through. And yet the research is showing the research I've seen is showing that the emotional, which Carrie (22:55) Mm-hmm. Laurel Elders, MCC, CEC (23:19) sometimes is maybe there's a lot of myths around emotional, the emotional realm in our society, right? emotions are unreliable. There, you know, all these myths and, and yet that's where the transformation happens. Could you share more about your thoughts on that? Carrie (23:23) Yes. Yeah. Yeah, well what you're pointing out I really agree with when when I was writing the book chapter four is called seeing emotional growth as the path to transformation and like any good author if that's the title of your book you better be prepared you got to google who else is talking about emotional growth so you have something to say you know hit enter into google there's nothing emotional growth does not exist as a concept in psychotherapy. That's where it would exist if we found it anywhere. The only place I could find it was in emotional growth of toddlers and young children so that they can sit still in school when they start going to school. That's the only concept out there of it. I would say societally, culturally, as you're saying, we under appreciate the role that emotionality plays. Going back to the founding of social therapeutics, Fred Newman was running these experiments of taking these community organizers and trying to teach them advanced math. but not only from a knowing perspective, also asking, checking in on the emotional level of what's the emotionality of trying to learn something that's way beyond your capacity to learn. I don't know how we grow as a species if we don't engage creating with our emotions. Like what we're taught is you have to manage them, know them. I think that's a limited view of emotionality. Easy way to create with emotions, this comes up all the time. And now my group members will say this to each other. Because once you get going with a group, they're going to pick up on the culture of this. And they take the tools as theirs, which is the way it should be. That is the spirit of coaching. And now someone will come into group and say, you know, I feel, I feel really down. what do you do when you feel down? What? What kind of question is that? Nobody asks that question. We can create and play with our emotions. Another group, and this is written about in the book, someone comes in and says, what kind of lonely are all of you? I'm generational lonely. I'm not, my kids aren't gonna have kids, so I'm not gonna have grandkids. And everyone went around the room creating their emotions, meaning they're the ones who made up the name and the meaning of what it was. We are so, our culture is, they, no. They so preformed, pre-made, take off the shelf, that's me. Social therapeutics gives people the tools to create and say that's me instead of consume and say that's me. Laurel Elders, MCC, CEC (26:53) That's really fascinating. Well, and it's what I'm loving here is that we're connecting these dots, right? The eight domains don't exist in a vacuum. They're, fully connected, right? So the emotional and relational, you know, the connections there. And it's so interesting because when I reached out to you first, seeing if you'd like to be on the podcast, I, I was so conflicted. I'm like relational or emotional, like where, because that's so connected, right? Carrie (27:19) yeah. Yes. Laurel Elders, MCC, CEC (27:24) Now, go ahead. Carrie (27:24) Yeah. Why is it it's all connected. That's the thing. Western science has, listen, we love Western science. We have penicillin, we have cars, we have podcasts, like science, modern science has made a lot of great stuff. And when you take that method and push it onto studying people, it comes up short. So. on the people realm, everything gets divided up. You have to choose between emotions and relationality. It's always either or in modern science land, and that's its strength. And the world is more complicated. The quantum, next generation science is a break with that stuff and says, no, we can do both and. It's both at the same time. little thing, huge break with Western culture. Either or has been part of Western culture for a very long time. So we're, it's all, we're all connected. It's how we make our meanings with it. Laurel Elders, MCC, CEC (28:38) Yeah. Yeah. And I mean, everything you're sharing right now is the heart of integrative intelligence and how we're, we're kind of helping people connect those dots within themselves. And one of our favorite quotes here at the Institute is from Rumi. I know you know this one, even though we haven't talked about it in that for those tuning in, you think, because you understand one, you must also understand two because one and one makes two, but Carrie (28:43) Hmm. Laurel Elders, MCC, CEC (29:07) You must also understand and. Carrie (29:11) That's beautiful. Laurel Elders, MCC, CEC (29:16) Well, and it's so interesting to me too that, you know, we, we, in Western thinking, you know, goes back to Descartes and the compartmentalization that was brought forward for scientific purposes. And, know, that's brilliant because it can be so important to understand, this is a, this is a frog that is not poisonous. This one is poisonous. So I know to stay away from, you know, something like that. So there's helpful times and yet. Now we're studying everything in universities separately. Is that serving us? Right? Carrie (29:48) Yes. Yes. I actually, I got my degree in college in medieval Renaissance studies. So I didn't actually study the Enlightenment ever. And, but what I did study was this. was the intellectual conceptual shift that occurred from pre-modern times to modern times. So what I studied was this moment in human history when people were radically shifting how they were seeing and being in the world. And you know, that generally gets attributed to people like Galileo and state and, and that public idea that no, the earth wasn't the center of the universe, it was the sun. And that set off lots of questioning and lots of permissioning to look at things in new ways. out of those moments came the Enlightenment. I like to say that we're living in another such moment in that those intellectual conceptual tools that we've inherited from the Enlightenment have served us. And now we're like living in this transition period into some new culture and ontological world view. Laurel Elders, MCC, CEC (31:21) Yeah. Carrie (31:22) we're all making together. We're not gonna buy it, we're making it as we go along and at some point we'll have more language and shape to it. So I think that's the moment we're living in. As hard as this moment is and the instability is so upsetting, every once in a while I let myself... I don't know if enjoy would be the right word, but at least contemplate that we're in the middle of creating something new together as a species and we don't yet know what it is. Laurel Elders, MCC, CEC (31:53) Yeah, yeah. I mean, I'm just so relating to what you're sharing and internally what came up for me a couple years ago when I was struggling with, you know, just the discord, the division and all of it and knowing that it need not be this way. And what I realized was the time for linear thinking linear approaches has run its course. It's done. It's old. And it's time that we start seeing the connection. That's the truth of all that is everything is connected. And until we start to operate with that route, within the reality of that context, you know, that's where, yeah, anyway, I could go on forever about this topic. Carrie (32:24) Yeah. Yes. Yeah, I love it. Yeah. Laurel Elders, MCC, CEC (32:52) So I just wanted to not let this one go. I wanted to ask you more about your thoughts and experiences or anything you'd like to share about moving more from the me to we mindset. Carrie (33:08) Well, that ties into, I was almost gonna respond to you just now and I'm like, okay, come on, sack it. I mean, how much are you gonna talk? But maybe I will give a response as a way to moving into the me to the we lens. The we lens is our capacity to see and relate to the group. In American culture, there are a few places we're allowed to see the group, like sports games, the team. Now, nobody thinks that one person wins a football game. It takes a team to do that. Music is another place, orchestras, bands, choruses. The third place is theater. And there's even a special word for it, the ensemble. So the shift from me to we is allowing ourselves to hang on to that capacity to see the group even after we leave the theater or the stadium. And to shift to seeing the we is to be seeing the interconnectedness and as you're saying, moving away from linearity, moving away from seeing only isolated individuals that only aggregate up to a certain number. In group work, the... The measuring out time for every person to speak is, first of all, group work is always, always, always more powerful than individual work. So I'm not saying this as a critique, but as a methodological thing. The assumption of everyone has two minutes to speak is that everyone is an isolated individual and they're taking a thought out of their head and then it comes out their mouth. And that's it. And they're done. They've got out of them. Seeing the we, well you might ask the group. Where's the group at? What's the group thinking? Different people will respond. They'll give what they give. Some people won't talk, some people will talk. But what we're attending to is that sum that's greater than the individual parts. So that's. That's part of the shift from me to we and what that looks like in group work. And what you were talking about before around linearity, another one of the pillars of social therapeutics is this 20th century child psychologist innovator Lev Vygotsky. Any one of your listeners, watchers who is in the field of education at all would probably know him. He was a contemporary of Piaget. Lev Vygotsky was a contemporary of Piaget. And Lev Vygotsky said children learn language not linearly, but because they're in a wee environment where everyone's at different levels of development. creating a conversation together. And of course the speakers are, they're acting as if they're performing as if the baby is making sense. So all that to say the difference with Piaget, Piaget said children's cognitive developments happen in four stages and you can define them like this and you can measure them like this and they go through linearly from one to the next to the next. And then Piaget says, and all that development happens inside the child. Classic enlightenment science. And this other guy, Piaget, is saying, actually, we grow in groups. Actually, we grow and we grow and learn things because somebody's relating to us as if we were, Vygotsky's words, a head taller, as if we were ahead of ourselves. And that's how we grow. So maybe that's a long answer to your question. Maybe that's a long answer to your question, but that's what I was thinking of in response from the shift from me to we. Laurel Elders, MCC, CEC (37:22) Yeah. Yeah. That's great. I'm imagining just doing work in the realm of leadership coaching, leadership development. Leaders that are me-focused fail pretty fast until they start to move into the we and see, OK, what is my impact here? Carrie (37:39) Yes. Yes. Yes. Yeah, that's really important and it is, it doesn't come naturally to us anymore in our culture. So they are muscles that have to be reignited. They're there, you just gotta reignite them. Laurel Elders, MCC, CEC (38:04) Yeah, I love that you said that because, know, having kids, watching them grow up where cell phones and media, they have just in their forefront and this shift from having more opportunities to be internally tuned in now being more externally distracted, you know, and seeing some of the consequences of that and, and the anxiety levels go up around relating to other human beings. Carrie (38:41) I actually see, so I have a practice as well, I think we mentioned that, and I see actually a lot of teenagers and teenage girls in particular who have a lot of anxiety and that's what we work on. We work on being radically present with each other and playing emotional, emotions games, so I do a lot of improv work, and helping them take that risk with me. to try to connect. So it's the practice ground, which is true in my groups too. They get related to as practice grounds where we can try new things, take risks. Laurel Elders, MCC, CEC (39:24) Powerful sounds really powerful, especially having grown up. I was painfully shy so Having you know to learn how to come out and be with people and How rich that is I do you mind if we go back to a Distinction that you brought forward about emotional growth and I was wondering what are your thoughts on? The distinction if there is one between emotional growth and emotional intelligence Carrie (39:26) Yeah. Yeah. Yeah, I do have strong opinions on that. And it's really in the title because emotional intelligence assumes that we have to know in order to grow. And emotional growth does not assume we have to know. Behind emotional growth is we do things. We try things, we take risks without knowing what's gonna happen. And it's only after that that you can look back and say, I did something new. it went like this or it went like that. We can't pre-know. there's a lot, language comes with pictures in our heads. And so intelligence, the picture of intelligence is knowing. And again, It's not like all the tools we have out there today are not helpful in some ways, because they are. So I don't want to completely dis everything. And they come with conceptual pictures that we are stuck in. So I just wrote this blog piece, Emotional Growth Happens with Others. that it's, we are being, The messaging is, you know, go read a book, go meditate, go do these things, and they're great. It's not that they're not great. And we still, we have to add to that. We need others. And when you're with others, when you're in relation, you can't control it. You can't know it. It unfolds, it emerges, and that's what we do as coaches. are radically, it's one of our best days. We are so fully present that we're not knowing anything, hardly. We're co-creating with what's emerging in the moment. How does that sound as a response? Laurel Elders, MCC, CEC (42:00) I love it. Yes, that makes so much sense. I'm really glad that we went there. was just, yeah, really curious. That makes so much sense. And I wonder how much that really speaks to how we've intellectualized so many things. And that's something at the Institute we want to like break through for folks is that intelligences, this is whole person intelligences. It's not that we limit ourselves. Carrie (42:07) Yeah. Yes. Laurel Elders, MCC, CEC (42:30) And what's fascinating to me too is that how when we put the emphasis on intellect in the mind, we accidentally limit ourselves because that's the one part of us that's capable of self-deception. Carrie (42:30) Yes. Yes. Yes. Laurel Elders, MCC, CEC (42:48) Interesting. So we're leading with the one part that has a potential big blind spot. Carrie (42:57) Yes. Yep. One of the epigraphs in my book to start the chapter on emotional growth is from Vine Deloria, who was a huge Native American, well-loved lawyer, activist, 70s, 80s, 90s. And his quote is, while we may misunderstand, we don't mis-experience. And I hear you saying that in what you're saying. If you get into here, then it's yes, and it's all into am I doing it right? Is this right? Was that that was wrong? this didn't meet my expectations. And yes, so you can deceive yourself because you're only here. Laurel Elders, MCC, CEC (43:28) wheels. Yeah. And if we're here, we're not in relationship. We miss, we can miss opportunities and that, you know, that's something that we learn in coaching, right? If we're here, we've left the client. So how can we return to that relationship so that the synergy and the creativity can come forward? Nice. Carrie (43:47) Yeah, we need to, yeah. Right. Exactly. Yes. Yes. Yeah. Yeah. Your work sounds fantastic. Laurel Elders, MCC, CEC (44:08) How can? Likewise, that's how, speaking of your work and all the amazing things that you're doing in this realm, how can people find you, work with you, that love for listeners to be able to connect with you. Carrie (44:22) Mm-hmm. So on the coach training side, if you wanna learn more about social therapeutics in a relational way, I don't wanna just put it in your head, my book is available on Amazon and you can read the intro chapter for free and then you'll know. Once you read the intro chapter, you'll know if it's for you or not. I run trainings for coaches. do a weekend intensive and I have two of them coming up this spring. I do a full cert, and those have CCEs for ICF coaches. And then I do a full certification program, which is 60 hours so that you can carry the badge of being a social therapeutic coach. On the coaching side, I lead life development groups and that might be something that people want to refer their clients to or they might want to try it themselves. I actually have a group, a bi-weekly group of coaches. people, so we can, coaches can be in that rich, rich, growthful environment. So yeah, I have a four week intro group that's also starting in May. So I think those are the different ways. And on my different websites, the training website is groupandcouplescoaching.com. And then on the coaching side, It's ZPD coaching, Zebra Peter David coaching. There's a lot more there on life development groups and you'll find tons of resources there. have a media page, I have a bunch of blogs. Laurel Elders, MCC, CEC (46:17) Excellent. And we will put those links in the description below as well. And just a reminder, Carrie's book is social therapeutic coaching, a practical guide to group and couples work. We'll put a link to that as well so that you can scoop that up. Carrie, any final words of wisdom you'd like to leave our listeners today with? Carrie (46:41) Well, a word of wisdom is we all as coaches have to keep growing and innovating, especially in this moment. I feel very so passionately about that. And one really important thing about social therapeutics is it was created 40 years ago for this moment. If you look at what's happening politically in America, Nobody has the thing that's right for this moment because they had to have created it 40 years ago for it to have enough traction and juice to be appropriate for now. So for all of us to keep growing, not to get conservatized in this moment, keep innovating. And I also just want to close with words of gratitude to you, Laurel, because I'm so glad that Michael brought us together and that my really have loved this conversation and look forward to continuing to get to know you and the Institute's work. Laurel Elders, MCC, CEC (47:42) Likewise, Carrie, thank you so much. It's been such a pleasure and an honor to be with you today and be in conversation and relationship around this really rich topic. And I just, appreciate you. All right, listeners, that brings us to the conclusion of today's relational focus. And we hope that today's discussion has been a lantern to your evolution as a business professional coach, leader or therapist. Learn more about our ICF accredited coach training or leaders coach program by visiting us at integrativeintelligence.com. Bye for now and we'll see you at the next episode.
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 Is Investing in a Coaching Education Worth It For Me? Many of us have been there. Staring at the tuition amount on the screen of the coach training program we are considering signing up for. We feel inspired and excited, yet the questions keep popping up.
Hi, I’m Laurel Elders. I’m the founder and CEO of the Institute for Integrative Intelligence. I’ve been in the coaching profession for 20 years and I’d love to help you get clear if the investment in coaching is worth it for you. I’d like to start with being honest and upfront. Coaching education is not for everyone. It requires humility, patience and deep self-inquiry. If you are not able or willing to meet those three criteria, that is ok and you can stop reading. However, if you are willing and able to meet those criteria, let’s dive in together! WHY Coaching? The value coaching carries is connected to the worth we ascribe to it. The value and worth of a program can be boiled down to a multitude of things. The question is, what would make it worth it for you? Really consider this. Take a few minutes now and before reading any further, jot down the top three things that what would make the education in coaching skills worth it for you? Now, take a few more minutes and connect this to your WHY. Why do I want the worth it provides? Why is this important to my life? What makes this a priority for me? For some people, worth in a coaching program comes from new self-growth and parenting skills. For others, worth comes from developing leadership superpowers that lower stress levels and elevates productivity. For others it is reaching new financial heights of starting a business while playing a positive role in people’s lives. For me the worth and value came from gaining the ability to own my own business, create my own schedule, spend more time with my children and create a massive positive impact in people’s lives. Once you determine the worth, value and why, it can help to contrast this with the financial aspects. Financial Investment A solid and comprehensive coaching education does require an investment in:
It can help to consider the financial value as well. If I invest $15k (the amount of a car) into my education, credential and business start-up, but my earning power is $40-60k, then I can see the worth. What if you know the value and still feel on the fence? Let’s examine some common roadblocks people face – myself included – when staring at the application form and feeling apprehensive.
In Summary: The good news is, that you don’t have to figure this out on your own. We are here to help you navigate worth and financial options. We aren’t here to turn everyone into a coach. We are only here to help those who know coaching is calling them because we know that our coaching education would profoundly expand their path! We hope this outline has been helpful! Click HERE to schedule a call with our Admissions Coach. By: Laurel Elders, MCC, CEC What does Integrative Intelligence have to teach us about our own empowerment? How can we remain integratively intelligent when things are challenging? All of the truly great self-actualized leaders tapped into the power of Integrative Intelligence before it was even defined. Martin Luther King, Mother Theresa, Ghandi, Zianab Salbi, and Nelson Mandela all understood the powerful principle. The truth of what is going on does not have to define the truth of what is possible.#We can learn from them to rise above by tapping into the sacred intelligence within. Despite what is going on in the world, it is a time to free the potentials within you. Here is a road-map for remaining Integratively Intelligence during challenging times to help you thrive and expand in 2025. Step one: See the Summit - Yet Tend to your Truth. We all have a patch of grass in our lifetime. We all have a unique gift. A life purpose that we are here to serve. Integrative Intelligence teaches us that we are each a valuable piece of the human puzzle. Another reason this is crucial is that when we tend to our own patch of grass, we don’t have to worry about tending to everyone else’s. We won't get swayed by the stress of needing to address every single thing that comes up on the news or in our companies. It's too much for one person to fix. So know that you are valuable, your life purpose is valuable and stepping into your calling is needed. That is enough. We don’t have to do it all, when we do your part. This step is so critical! If we all had the same life purpose we would bottleneck the potential of our own humanity. Our unique purpose, our unique patch of grass, each plays a role in optimizing humanity. The truth of what is going on does not define the truth of what is possible. This is the true summit. Coaching prompts -
Step two: Rise Above This step involves embracing a spiritual perspective, inspired by a teaching attributed to Jesus in the Bible: Be in the world, but not of the world. You do not have to be religious to embrace this empowering perspective. Living in the world becomes a weight on our heart. Rising above to a bigger purpose lightens that weight. Why? We're at a point in humanity where we have people who have climbed to the top of the political or corporate ladders and yet they are at the bottom rung of self-actualization. Being at the top of a monetary and political ladder while at the bottom of self-actualization creates a massive gap in effective outcomes. Decision-making from this state is linear, bias, self-centered and limited intelligence. We see and feel the impacts of these gaps. This is a very real dynamic that humanity is actively facing and globally. Our technology is growing faster than our collective emotional intelligence. We have yet to see leaders who reach the top of public influence while also being self-actualized, integrated human beings. By keeping this bigger picture in mind, we can rise above the noise. Be in the world, serve others through our purpose as coach, and not play a role in the disintegration. Coaching prompts -
Step Three: Stay Rooted The third step is to stay rooted in your power. Stay rooted in your power. Stay rooted in your power. The emphasis here is not on power itself, but on staying rooted—because being rooted is what gives us our power. When there's a storm out, the deeper the roots, the more stable the tree. Because it's rooted, it is strong. Because it's rooted, it is nourished. Stay rooted. Stay rooted. Let those things that are happening pass by you like a storm. Let it pass not because we want to ignore, but because we are rooted in a purpose and tending to our patch of grass and living in a bigger picture. Because your wisdom, your maturity, your development is all going to play a valuable role in the world even when it doesn’t seem like it. The deeper our roots, the more value we can provide in times of challenge. Staying rooted also enables us to show up for our purpose. If I am a tumbleweed, blowing around in the wind, I cannot be as effective in keeping my power intact during challenge. As we root into our power, we invite others to root into theirs. Coaching prompts -
Step Four: Remain Connected During challenging times, it is easy to become fearful—fearful of people, of beliefs that don’t align with our own, and of perspectives that differ from ours. However, when we remember the bigger picture, tend to our patch of grass, and stay rooted, we see that fear is not where the answers lie. Stay connected. Stay connected to people who are also willing to rise above division. Because in truth we are all connected. This is why division hurts. Everything is connected. The problems arise when we act as if they are not. In connection, we can find strength to love the people who are in fear. Can you find love for those trapped in their own egos? Let’s not be ego-driven with them. Let’s not allow them to engage our egos. Instead, let’s stay connected to ourselves and to others. Coaching prompts -
Step Five: Embrace Empathy Embrace empathy—for yourself and for others. There is grief in realizing that we may not see fully enlightened global leaders in our lifetime. Yet, there is a bigger unfolding. The seeds that we plant with this generation through our purpose, are seeds that are going to bare fruit in the future. That's important. Creating more positive ripples are at the heart of integrative intelligence. Coaching prompts -
Step Six: Invite the Positive I once saw a comic where a bus passenger sat in the middle of a long seat. On one side, their window faced a solid rock wall—no view, just gray stone. On the other side, their window opened to a vast ocean and a beautiful sunset. Both realities existed at the same time, but the passenger got to choose which direction to look. Negative things—acts of ignorance, immaturity, and injustice—will always exist. They will be there every time we flip on the news. Yet, in every moment, something beautiful equally exists. Remember to invite and embrace the positive, the beauty, and life’s poetry. There is wisdom in remembering the heart of life while navigating the world’s turmoil. It may be a challenge, but it is also a lifeline. Coaching prompts -
In Summary: What an opportunity we have—to focus on the summit, rise above, stay rooted, stay connected, and tend to our patch of grass while inviting the positive. Even if we can’t always see the good, it is there. And we have the power to invite it in and remain integratively intelligence amidst the challenges. Laurel Elders is a Master Certified Coach (MCC) through the International Coaching Federation (ICF), a Certified Executive Coach and a Harvard Business Leadership Principles graduate. She is the founder of the ICF accredited Institute for Integrative Intelligence. Since 2005, Laurel has dedicated herself to advancing human potential through innovative coaching frameworks that weave together research and ancient wisdoms. Her programs empower leaders globally to ignite positive change and leave a legacy with their life's calling. Let’s stay connected!Join our newsletter: The Monday Coaching Mindset https://www.integrativeintelligence.global/newsletter.html Check out our latest podcasts: https://www.youtube.com/@integrativeintelligence Get to know us: https://www.integrativeintelligence.global/faculty.html Programs we offer:
Laurel Elders (00:04)
Welcome to Business Success for Coaches 2025 Mastermind Kickoff. Your hosts today are myself, Laurel Elders, founder and CEO of the Institute for Integrative Intelligence and coach Tabitha Danlo. Tabitha is a senior faculty coach at the school and she is our resident expert in business launch for coaches and beyond actually, just business in general. Welcome Tabitha. Tabitha Danloe (00:33) I'm so happy to be here, thanks Laurel. Laurel Elders (00:36) Yeah, we have been wanting to do this for a while because we saw the need for group process and how group process helps people elevate and just such a more empowered way. So I'm really excited to dive into this today. Tabitha Danloe (00:54) Me too, I'm glad we finally made it. Laurel Elders (00:57) So this year, for those of you tuning in, Tabitha and I are empowering new coaches to successfully launch their coaching business and create a legacy of inspiration with their business practice. So today we're going to be discussing what it takes to map out a successful launch and you know, really our desire to support coaches is what is fueling this conversation. And it's so, I feel like it's such an important conversation because considering marketing for coaches, you know, there's a lot of coaches that I've talked to. Well, there's three things that come up for me. One is that I hear so many coaches, myself included when I started, we just have this like, I just want to coach. really don't. like marketing. don't like the idea of it. I don't want to do it. I just want to coach. so we see that a lot. If you're in that boat, that's very common. Also, because coaching can be so misunderstood, the succeed as a coach, you have to market in unique ways and understand what that entails. And that can feel daunting and kind of nebulous, like, you know, what do I need to do? And then the third thing that comes up is Tabitha Danloe (02:07) Mm-hmm. Laurel Elders (02:22) Most coaches don't realize that their coaching skills can translate into their marketing, making it much more effortless. So connecting those dots can feel like a huge relief, sigh of relief. Tabitha Danloe (02:37) Yeah, love that. Yes. And I think sales is like a dirty word, right? So sales to this marketing conundrum and sales is this like bad, dirty word. And it's just what you said. Sales doesn't have to be what you think it is. It can be really beautiful and it can be an invitation. And so your coaching skills are everything you need to actually be really good at marketing and sales for your business. Laurel Elders (03:05) That's a really good point. you know, I can empathize because you know marketing done unethically on, you know, I'm well comes across as smarmy. We've all had that experience. And so it makes sense to me that there is that a virgin. I know I had that when I was starting. I'm like, I don't want to be pushy. I don't want to be all these things that I was seeing happening in the marketing sales area. And the truth is marketing doesn't have to feel overwhelming, confusing, shmarmy, it can be done well. It can be fun. can be authentic. It could be non-salesy and organic. So that's the good news that we want to share with you today. Tabitha Danloe (03:50) And I would just add that because marketing is truly an important aspect of running a successful business, we have to find something that feels good for you, or you're not going to do it. That consistency matters. finding that authentic joy in marketing is possible, because there's thousands of ways to do marketing. But we just got to find what really resonates with each coach. Laurel Elders (04:16) That's such a, I'm so glad you brought that up because I had this epiphany the other day. Like success in any area, leadership, business, parenting, success is math. Tabitha Danloe (04:31) say more. Laurel Elders (04:32) Success is math. You're only two to three formulas away from a prosperous new outcome. Now, the other side to that is other people's success formulas may not work for you. Like what you were just talking about. Tabitha Danloe (04:39) that. Yes, that's so true. Yes. Okay. Laurel Elders (04:52) Yeah. So finding a program, a coach, a process that knows that is huge. So many people are teaching this, what this is what worked for me. Follow my process. And then maybe anybody that's like them might succeed, but we're, you know, we're seeing a lot of that too. Tabitha Danloe (05:02) Yeah. yeah, yeah, it's like, okay, if you have the same personality, if you are an extrovert or an introvert like them, if you, you know, have similar values, core values, like there's so many things that would have to magically stars align to probably have the same results as that person. Laurel Elders (05:25) Yep. Yeah, so true. Tabitha Danloe (05:28) I love that math equation. Good one, Laurel. I like it. Laurel Elders (05:31) I'm curious though, how do you feel about, know, when you teach people the formulas to succeed, but then you coach them on making it personal to them. Just curious if you want to share more about like, what are you seeing? Tabitha Danloe (05:48) Yeah. So I have been a coach now almost 10 years, Laurel. Can you believe that? Because Laurel was my first instructor. I love that. And I've worked with mostly businesses, mostly coaches. I do a lot of helping coaches launch. And so one of my gifts is seeing patterns. And so for me, what I feel like more of my you know, helping someone with marketing, sales and business is showing them the formula. Like I love this metaphor we're using because I do see patterns. And I'm thinking of actually yesterday, I was teaching a group of people some formulas of, Hey, it's, it's usually this or this. It's usually this or this, right? We were actually talking about income producing activities and non-income producing activities, meaning What are the things, what are the behaviors and the actions I'm doing on a daily basis, a weekly basis that actually are creating income for my business that are actually bringing in clients for my coaching practice. And the non-income producing activities are so important, but they don't actually drive income such as filing paperwork, such as taking notes, such as. a lot of the administrative tasks that bookkeeping like you have to do it. It has to get done. Maybe you don't have to do it by the way, but it does need to get done. But there's, there's a lot of times where I'm saying like this or this is what I found works the most for people. Right. Now let's look at you. What aligns, what feels good in those two or three options that stays in your authenticity. that feels like something you can duplicate on a daily basis or weekly basis, depending on what it is, because that's the thing with marketing and sales and growing a practice of any kind is consistency. That's always going to be what will work more than, you know, a lot of activity, nothing, you know, okay, let's do a lot. Taking a break for, you know, a month and you won't see the same results. So. I feel like that's the piece of being a coach, like the true essence of being a coach is my belief that all of my clients have this connection to something greater, to wisdom, to, I don't know, divine guidance perhaps. And it's intuition, it's something more that will guide that process. So my job is to sometimes say, here's these really broad things that work for most people. This tends to work more for introverts. This tends to work more for extroverts. I figured out a lot of those patterns. Now I want them to self-identify and be willing to be a little brave, maybe try some things that are a little scary, not too scary, but a little bit, and find that authentic path of what really resonates, what they feel intuitively called to do. Let's do it. Let's try it. And we can tweak things as we go to amplify it. Laurel Elders (09:02) Yeah. Yeah. Yeah, absolutely. And I love that you touched upon, you know, the introvert extrovert that really speaks to the unique success formula that we all have. Um, I was just reflecting the other day that, so I graduated from my first coach training in 2005. This year's 20 years. Yes. I know. Amazing. And I remember like, I graduated, I was so excited because I was head over heels in love with coaching. I had no clue it existed. And when I found it, I was like, this is it. I love this. then crickets. And as an introvert, that was really devastating. I just wanted to hang my hat and say, I'm a coach now and how it doesn't quite work that way because in coaching, you know, it can be misunderstood. So. Tabitha Danloe (09:43) you Laurel Elders (09:59) I went back to learn the marketing pieces, but I did it the hard way without even knowing it. I was trying to read blogs. I was trying to sign up for all those free one hour seminars. I was like grabbing different books and then I ended up feeling even more confused. And then I slowly began to inch my way into some success, but it wasn't until I invested in education and learning the formulas and then meeting coaches like you who We're like, Hey, I know the marketing side. And then also, I want to give a shout out to Mark Silver of heart of business. Like he was huge in helping me feel authentic as well. Tabitha Danloe (10:37) Yeah, that was very empowering for you. Laurel Elders (10:40) Yeah. all of those things helped me get to that point where it was more sustainable because I had learned that as an introvert, I can write. I don't have to go speak. But when I was signing up for BNI and speaking on a regular basis, I was exhausted and I was getting clients and I was exhausted. So we don't have to do it that way, right? That you can create that sustainable success. According to your unique success formula, think that's really important for coaches to know. Tabitha Danloe (11:13) Yeah, and I want to tie into something you said earlier about like your coaching skills are everything you kind of need. I think we just have to unlock that and help people see that perspective. Most coaches have been trained in some type of personality training. I know at our school we focus on the Enneagram. We love the Enneagram. I definitely am a giant Enneagram nerd. But oftentimes when I'm looking at marketing, I'm pulling in five different personality frameworks in my brain. I'm looking at strength finders, Enneagram, disc, Myers-Briggs, and human design even a little bit. Not a ton, but there's elements to all these things that I think through these formulas of like, okay, what you just said about energy is so important. It worked, but you were exhausted. And by the way, guys, I saw her at one of these B &I things one time and I was like, who is this person? Like, I've never seen you so drained. Laurel Elders (12:18) Yeah, Tabitha invited me to a meeting. was years after I'd said no to marketing in person. And I was like, okay, I'll go. And she's like, Oh, I'm so sorry. Tabitha Danloe (12:29) like, and you know, I knew it wasn't gonna be her main jam. But I was, you know, we're really good friends. And I was like, Oh, you know, come hang out with me for afternoon, you can tell which one's the extrovert and which one's the introvert. I was just like, I'm so sorry, we got back in the car. And that was a good lesson for me. You know, this was 10 years ago. So I've continued to learn and grow and refine my formulas. I was like, yeah, we really have to honor people's like inherent design and authenticity and just how they were made to walk through this world. And there is a solution to everyone for everyone. Yeah. Do that. If your dream is to be a coach and to, and my goodness, does this world need coaches? So please, we need you to be out in the world doing what you do best. But there is a way to do that successfully with joy and maybe a little fear as you're learning some things, but not a ton of fear. And in total alignment with who you already are, who you're supposed to be on this planet. Laurel Elders (13:33) Yeah, no, that's well said because you do anytime we want a new outcome, we do have to grow and stretch a new race, right? We're not just going to, it's not like a plug and play. is efforting and, but it's intentional efforting. It's authentic efforting, you know, and that, that makes a huge difference on the drain level. So it doesn't have to be draining. can be inspiring, but still maybe push you a little bit into new territories. Tabitha Danloe (14:00) Yeah. And again, checking back in with your intuition, if someone's inviting you to do something that you already know is not an alignment, that's where as coaches, we already have a step ahead of other people to know this is wisdom we must listen to. Right. And my job sometimes again, is to lay out options and say, Hey, here's your menu. Here's what typically works the best. Laurel Elders (14:17) Yeah. Tabitha Danloe (14:28) And maybe we're going to invent something new today. I love that. Right. You know, maybe we take a little from column A, a little from column B and like, this really fits this coach. And now they're just like on fire, you know, creating a lot of, of sales and marketing for their businesses. But if I'm presenting a menu and this thing that sounds really disgusting, let's not even worry about that. Let's look at the menu and be like, Ooh, this, this really lit me up. Tabitha. this. Okay, this feels good. A little scary, but like excited and scary, right? Like we're growing, we're pushing, but not like, I don't want to do that one. Let's not waste time on that. Cause that's something I see is people waste a lot of time and a lot of money. On these programs that are guarantees, we'll make you six figures and da da da da da. And it's like, there's not a one size fits all. Laurel Elders (15:24) Yeah, it's following someone else's formula. So I think, you know, the other reason why I'm really excited about this group process is because a mistake that I see a lot of coaches make is they, they try something and if it doesn't work, they immediately pivot to something new and they hop from thing to thing to thing and nothing is working. And then they feel exhausted from that. success takes intentionality, accountability to take a step. that didn't work. Let me pivot, not let me change my entire strategy and redo my website and redo my message. And now I've got to redo my brand. I've seen some of that hopping really create some exhaustion. it's, it's really about with group process. It's taking a step, seeing what works, keep what works. Then you pivot to something else, see what works and you keep doing that and you edge into success. So it's not overnight and Therefore, we decided to do a six month support because we want to see you're going to plant seeds. You're going to water those seeds. You're going to plant some more seeds. You're going to water those seeds. And before you know it as a group, you're going to see growth together. And that's once you get that growth going, it can continue to grow because you found something that works for you. And I'm so excited about sustainable success. You know, we teach that in coaching all the time. We don't want our clients to just leave a session and go. Yay, I had an epiphany. That's great. We love those moments. That's not the goal. The goal is sustainable success where you don't have to come back and relearn things so you can keep going. Tabitha Danloe (16:57) They're fun. Absolutely. I resonate so much with so much of what you're saying. I think of this idea of when people jump from thing to thing. And again, that's not the consistency. And one of the things that I love to teach, and I'll just let my nerd flag fly here, is like looking at some of the data behind the marketing and sales you're doing, which is not anything that most people are taught. This is definitely a skill that you need to learn and it doesn't have to be hard. It doesn't have to be scary. you're like, Tab, I don't do math. Tab, I don't do spreadsheets. That's fine. We'll find a way that works for you. Laurel Elders (17:43) said math is success. Well, it's easy math. You're talking about, you can look at metrics. Yeah. Tabitha Danloe (17:50) Easy mode. Exactly. like data analytics metrics can be a lot of math and information. I really love it. But it also doesn't have to be scary. It can be easy math, which we're talking about. And that informs some of those pivots that you're talking about. And so having it in a group, sometimes we don't have the luxury of a year's worth of data to look at. But in the six month container, what I'm hoping we'll get is some actual data analytics from peers and from colleagues to be like, here's what this looked like for me. Here's what this felt like for me. And here's what I would have liked to have seen differently. Here's how I would have felt welcomed in more to your marketing message. So we have real people, real users to test essentially, before you maybe actually put it out to the market, before you go out and share it with potential clients, you have some buddies to test a little bit safely. And that data is absolutely just so critical, I think, especially with how much we're just inundated with things every day. It's really easy to just jump to something new because that's the newest thing on Instagram or TikTok that we're seeing, right? it's, yeah, maybe that's not actually creating success, sustainable success. Laurel Elders (19:17) Right, yeah, I've experienced that where I just felt discombobulated and more confused because it wasn't like a step-by-step process. It was so disjointed. Tabitha Danloe (19:26) I love sharing the idea of the phases of business because I think people know this in the back of their head, but maybe they don't know it in their conscious part of their brain. We have startup phase. That's where everyone has to start. Laurel Elders (19:44) Are you ready? So in the program it's called Are you ready? Tabitha Danloe (19:47) Are you ready? Yeah. And then we have like systems, which is getting some systems in place because if say we go from zero to a hundred overnight, that's not sustainable, which is what Laurel just said. And that's not what we're here to do. Right. And so set, which is the second part is the systems. And we're going to do a lot with systems and planning and structure and For some people that sounds like really calming, I think. For some people they're like, that sounds like the boring part. So it depends on the person, but I promise we'll make it fun. But there's a lot of comfort. There's a lot of ease if we actually set things correctly in the foundation. Because what happens next in launch, so we're ready set launch, is we're in that scaling portion. So now we're, okay, we built our foundation of the house. we now put in some scaffolding. So I think of systems as my scaffolding. And now we're ready to scale, which is like building on the next stories. Well, if we just go from foundation to skyscraper and we didn't put in scaffolding or like an elevator to get down. That's, that's, we call that vertical growth and that seems really exciting at first and it's completely unsustainable. That is where burnout happens. A hundred percent where mistakes start to get made, critical errors start to get made. That's also sometimes where ego comes into play and we get so into the next, the next chase, the next success, the next sale. that I feel like if people haven't built in their systems, they get caught in the adrenaline rush and it's not sustainable. And that is the fourth and final stage that we're going for is sustain. That's where every business owner hopes to get, whether they realize it or not. Have I built something that will Feed my family, give us financial abundance, give me time and freedom, give me this dream that I hoped that this would give me. And from here to here, we kind of get lost along the way sometimes. I'm really, my vision for this container is a really clear path of we're all doing this together and we know exactly where we want to go and we're going to hold each other accountable and we're going to help hold hands and we're going to do it together and we're going to support each other. Laurel Elders (22:07) Yeah. Tabitha Danloe (22:24) because this is where some really cool magic can happen too. This is where we can talk about legacy and how we're going to leave this earth a little bit better maybe than how we found it. Laurel Elders (22:35) Yeah. And coaches are a really profound part of that. I mean, it's, it's really transformational to see that. Tabitha Danloe (22:44) And I'll just say this one last thing. You as coaches, learning these phases and learning this walk to sustainability, whether you're going to do business coaching, life coaching, leadership coaching, it doesn't really matter because these phases exist in life in all these different ways, not just in business, right? Parenthood. as you're growing with your your family in different ways, phases of your life, your career, retirement, right? There's a reflection of all these phases that we all walk as paths. And so as coaches, you are going to support people somehow on this path. You walking through it yourself will simply make you an even better coach than you already are today. Laurel Elders (23:33) Yeah, really, really well put. It's so, so true. So the good news is that if you are launching this year or you've started to launch and you're just not, it's just not working well. We invite you to join us because you don't have to do it alone. You don't have to learn the hard way and you can have the guidance and support to create your unique success system. And that is huge. I wish I'd had that when I was first starting out. So this year we're going to be teaching the exact formulas to apply the exact steps to take and in the proper sequence, like Tabitha said, um, so that you're not having to go back and rework things later, which is very, I mean, again, I wish I had known that sooner and really also receive personalized support throughout the whole process. We're going to hop on one more call in the next coming weeks. And we're going to also talk about who this mastermind is for and who it's not for. This group is not for everyone. And we, in order to keep the quality really high touch, because that's what we are about at the school, we're going to be helping 10 coaches to launch this year and walk them through this process together. We're all going to be together. So we kick off April. 21st is when doors close in 2025. However, if we fill the 10 spots before April 21st, we are going to close the doors at that time. So if this is something you're interested in, you can check out the program. The web page is live. We're going to put the links below. And the other thing is if you sign up before March 24th, Early registration saves us a lot of time and energy. So we want to pass that on to you. And it comes with a $297 discount for the entire six months. It actually ends up being a little bit longer than six months because we're with you. We get you started right away once you sign up. So look for those links and I hope you have enjoyed this. conversation. hope it has illuminated your path in some way today and hope to see you on our next call. Tabitha Danloe (26:00) Thank you Laurel. Laurel Elders (26:01) Love. Bye. |
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