The Top Three Reasons Coaching is Exploding!
by: Laurel Elders, MCC, CEC
Have you heard? The coaching field is booming and expanding rapidly across the globe.
According to the ICF’s 2020 Executive Summary of their coaching research findings: “The estimated global total revenue from coaching in 2019 was $2.849 billion U.S. dollars.”
People and companies are investing in coaches now as a norm.
However, this didn’t used to be the case.
I started coaching professionally in 2005. Back in the day people would say, “Hey Laurel, what do you do for a living?” I would smile and say, “I’m a coach!” Without fail, the response would be, “Oh nice! What sport?”
Fast-forward to today. Companies, leaders, business owners, and individuals are all hiring coaches on a regular basis and getting excellent results from their investments.
We now have research on the efficacy and benefits of working with a coach. Very exciting results have been coming in.
Today, I will disclose current trends, key findings, pertinent statistics, and touch on why coaching is exploding in popularity around the globe!
I’ve identified three top reasons that coaching is expanding so rapidly.
There are two journeys we can take on the pathway to our potential. On the first path, someone can show us or teach us about our potential. We can take classes, read books, get mentoring, see a therapist, or get spiritual guidance.
However, the second pathway to our potential can only be reached by going within. This is where coaching steps in. Coaching introduces people to their own inner truths, latent gifts, and unborn skills. It takes people into the core of their truest self, their wholeness.
No other profession has the ability or skillset to take a person on the second journey. Coaching is the only exclusive approach that brings someone to their own inner peak.
Because of the exclusiveness coaching provides, coaching is not just the latest trend that will come and go. It is a profession that yields profound results and offers people pathways to new possibilities that can only be found by entering into a coaching process.
Coaches are the personal Sherpas of our future.
Public Personnel Management; conducted a study on Executive Coaching by Gerald Olivero; K Denise Bane; Richard E Kopelman. In this study, thirty-one managers underwent a conventional managerial training program. They found that training alone: which included goal setting, collaborative problem-solving, practice, feedback, supervisory involvement, evaluation of end-results, and a public presentation increased productivity by 22.4%. Training followed up with 8 weeks of one-to-one Executive Coaching increased productivity by 88%, a significantly greater gain compared to just training alone.
Current self-development models teach us to take who we are now and begin developing from that starting point. There is nothing wrong with this, it is a great approach. I view any and all growth as beneficial.
However, what happens when we first introduce a person to their Highest-Self and then have their Highest-Self inform the self-development process?
You may have guessed it. That person goes ten times farther in their progress.
Coaching, and integratively informed coaches, are trained to first introduce their clients to the highest aspects of their self and then the self becomes the guide.
The Course in Miracles states, "You have [been] taught what you are. You have yet to allow what you are to teach you.” This is the highly unique evolutionary process that only coaching provides.
Merrill Anderson of MetrixGlobal reported: “Coaching produced a 529% return on investment and significant intangible benefits to the business. Including the financial benefits from employee retention, coaching boosted the overall ROI to 788%. The study provided powerful new insights into how to maximize the business impact from executive coaching.”
The very process of true coaching has been engineered for success.
The ICF Posted an article in Jan. of 2015 by master coach Teri-E Belf and Michael Marx. They state:
“As coaches, we believe that clients have their own answers and the role of the coach is to create a space for the client’s wisdom to emerge. Giving advice detracts from the client’s autonomy. When a coach gives advice, the client owns less of the solution.”
The same article reveals key research that backs up the coaching ideology. In 2009, Jan B. Engelmann, C. Monica Capra, Charles Noussair and Gregory S. Berns conducted research on the brain's reaction to receiving advice.
They discovered that when the brain is taking in advice it "offloads by going into neutral and the actual advice does not embed in the neocortex while the advice is being given.”
Coaches are trained in a Socratic method that engages the emotive and sensory parts of the brain, which are involved in the decision-making process and follow through.
The coaching process by design instills intrinsic motivation, personal learning, ownership, and follow through. All of which lead to sustainable success for the person.
There you have it!
Coaching is a profound profession to join. It is expanding because it is such an exclusive unique process, that is highly effective and leads to sustainable success. The world trends come and go. Coaching is tapping into deeper truths and uncloaking new possibilities in Human Potential.
It is very exciting and rewarding to be a part of such a unique approach that is equally leaving a positive footprint on companies and individuals across the globe!
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