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Coaching Mastery E-Quip #1 - Coaching Vs. Advising

1/31/2024

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Laurel Elders:
Hey, everybody. Our first LinkedIn live. I'm so excited. Welcome to Coaching Quips. These are weekly tips designed to equip coaches and future coaches with coaching mastery ideas to explore. I'm Laurel Elders, the founder of the Institute for Integrative Intelligence. I'm a master-certified coach with the ICF, and I'm excited to have with me today Bryant Alexander. Bryant is also a coach, and he works with us in admissions. We also have with us today Jill Aronoff. Jill is a leadership coach. She's with us to respond to questions in the chat. She's also going to be posting links as we go. All right, so, without further ado, we're just going to dive right in. Bryant, I just wanted to give you a chance to say hello and share a little bit about what you do.

Bryant Alexander: 
Yeah, thanks. Thanks, Laurel. So, just a little bit about myself. I've been coaching for a while, specifically within the tech space. I help experienced tech professionals really define what freedom looks like for them, using their nine-to-five. But I also work with tech executives and tech founders and helping them become more effective leaders and build strong teams. So I'm glad to be here with you, Laurel. And I also want to add that I'm also a student at The Institute for Integrative Intelligence. So, Laurel is actually my instructor. So it's been a journey, and I'm just happy to share the platform.

Laurel Elders:
Thank you so much. I'm excited. So, today we're going to be talking about coaching versus advice giving and exploring just some key considerations.

​First of all, I just wanted to talk about coaching and really put some definition out there, just because there's so much misunderstanding. And coaching can be used as an umbrella term to just really put a label on just about anything nowadays. So, there are some clarifying distinctions that I found to be really helpful, and one of those is the metaphor of the two journeys.

So, we found that in life, there are two journeys someone can take to reach their potential. That first journey, we can be shown the way. Someone can give us the book to read. We can take the classes, we can get mentoring. We've got counselors and therapists to guide us and show us the way. And what I found is that that gets us maybe this far. And it's that second journey that gets us the rest of the way to our potential and that nobody can show us. That's the self-discovered journey. And that's where coaching goes.  
True Coaching - what we're calling coaching - is taking someone through a self-discovery process that is self-directed and no other platform or approach that I know of takes somebody into that second journey and completely honors them as the expert and helps them develop their gifts from the inside out.

Bryant Alexander: 
I agree 100% with that. I had that realization because I actually went through the therapy, like, just a lot of deep work as far as understanding what are my triggers? What is this thing that's bothering me? Or why do I feel like I can't move forward? And I think that guidance from the therapist got me to a point where it's like, all right, I understand the past, I understand those triggers, I understand what's setting me off. But now that I know how to manage that, how do I go about the future version of myself? And, even though I was working as a coach as well during the time, I had never actually worked with a coach before. And coaching was transformational for me because I think that if you claim to be a coach, you have to actually participate in it. But, uh, it was so transformational for me just because it helped me really create or put together the vision that I wanted to have for myself so I wasn't so stuck in those self sabotaging behaviors or like, this is just the way that I am and I understand this is how I'm wired. So it is what it is. It's like it gave me the space to say, all right, this is what's next for me, or this is the possibility of what growth can look like for me.

Laurel Elders:
Yeah, I love that. I was curious, when I was first learning coaching, I really struggled because I loved being able to provide answers and solutions. And so coaching in coach training, I learned when you provide an answer, you take away somebody's opportunity to self-generate. And that shift, that was so hard for me in the beginning. And we're talking about coaching mastery because, I mean, anybody can coach, but to masterfully coach is to really take someone into that second journey and not provide the advice and the answers. I'm just curious if you've experienced shifting that mindset.

Bryant Alexander: 
I would say because I started in a traditional education space and I was doing a lot of advising, a little bit of coaching, but because it's a younger demographic, they need a little bit more context. So I carried that along for a while and thinking that, oh, this is masterful coaching, but in real life, it's just like one of the tenets that you all teach us is that your client is. You have to believe your client is well resourced, whole. Right. They have the ability to find the answers, uh, to their own solution. So even in my coaching today and understanding that tenant, it's like, I don't look to have the answers, because my answer isn't going to be what you're looking for, and you're less likely to really take ownership of what you want to do next if I'm just providing solutions.

So I would say, yeah, I was stuck in more of a consulting advising role for the first couple of years in my early coaching, but I think the program has also just helped me put together, like, oh, uh, it's a way, it's masterful. If you really want to be a coach, to be masterful, it is truly to believe that the individual you work with has all the answers. It's just you're there to kind of put the guardrails up, to be like, all right, let's bring this back to you. What do you want to do, or what do you want helping them answer that question? So, took me a while, but I would say the program has definitely shed light on that for sure.

​Laurel Elders:
Yeah, that was, um, big shift for me, too. Yeah, it took me a couple of years. I almost want to go back and apologize to my first clients. I'm so sorry. I didn't realize I was taking away your opportunities to find your own power and self generate, and I thought I was helping, but, um, now I know a better way. But I was thinking, too, about why do we just love giving advice? I've studied the brain and neuroscience, and we've reached this understanding that the brain is wired to provide answers or search for answers. We're not really organically, naturally wired to sit in curiosity unbiased, curiosity without judgment in honor of the direction the client is needing to go in. So I thought that was really fascinating. But also, this blew my mind. When I give, like, let's say, I slip up and I give my client advice because I get excited about a possibility. Well, who gets dopamine hit in the brain?

Bryant Alexander:  
You do.

Laurel Elders: 
Not my client! Yes, exactly. I'm excited. And they're like, "maybe".

Bryant Alexander: 
I think I'm following you, but it's not for them. And you've been coaching for longer than I have, so I guess. Can you talk about an instance where you just knew, like, oh, "this is the shift I need to make"? can you talk about maybe a situation where it was just like, let me hold myself back from making this suggestion. Do you have an example in mind?

​Laurel Elders:
Actually, one of my favorite examples is when I was hired as a consultant for business consulting, and I'd gotten to a point where I was just so in love with coaching. I just showed up that day. I was like, you know what? Why don't I just try to coach and see what happens first, and then I'll fill in the blanks, right?

Because consulting - just to differentiate for those new to the distinctions - consulting is giving specialized advice. So it's perfect when there's missing information. But when it comes to somebody's self development or even creating something new, coaching is so profound.

So I show up that day and, I made that agreement with myself, and I couldn't believe it. Zero consulting was needed that day. The client came up with way more brilliant answers than I ever could have just thought up on my own. Right. I'm not saying that is always the case, but it just showed to me that when we sit in honor of the client's truth first, it's powerful. It's really powerful. A powerful shift.

Bryant Alexander: 
How was that day compared to any other day? You came in as the business consultant. How did you feel? How did the client react? What happened? What did you notice?

Laurel Elders:
Well, so, going back to what you said about the ownership piece, when someone is asked a question and comes up with an answer that's aligned and truly comes from within, there's ownership over you. And then - I also have a link to an article that Jill - we're going to be putting in the chat after this show. But research showed that when we're taking in advice, the brain offloads in a different way. The information doesn't really embed in the same way. So the brain goes into more of, like a neutral, and it doesn't embed into the neocortex while the advice is being given. And the consequence of that is ownership might happen later or maybe not at all. It was kind of left up in the air. But to engage the ownership and full integration, coaches are trained to ask powerful and meaningful questions that really engages the emotional and sensory side of the brain, not just the logical. And that's where ownership, inspiration, new skills start to develop. All of that exists through that process.

Bryant Alexander: 
Well, I like to geek out about the science of coaching, too. I'm glad that you pointed that out. It's just not about, hey, these are about the feelings. This is, like, based in science. So I'm glad that you broke that down. It may have went over a few people's head, but I was like, yes. This is what gets me excited about coaching. Just how you can rewire the way somebody's brain is set up will help rewire or facilitate the process of rewiring the way somebody's brain is set up. For sure.

​Laurel Elders:
Yeah, brain and heart, I would say, too, because we get, coaching, and people become so much more aligned with their core values, who they are, how they want to show up, what does integrity look like, what does it not look like? And all of that. Yeah, it's really whole person, which next week, we're going to be diving into a little bit more. Everyone, stay tuned for that one. So, I was just curious, before we wrap up, what inspired you to start learning more masterful coaching and the level two deeper dive coaching?

Bryant Alexander: 
If anybody knows me or follows me. I've been coaching for a while, but I was actually running from coaching. And the reason that I was running away from coaching is because, I didn't like the emotional toll. Even though it gave me a lot of fulfillment, it gave me a lot of inspiration, it gave me a lot of, like, I love this. I didn't always like the emotional toll that kind of came with it, and that pushed me away from it. But I also saw, can I really make money with this thing? Because just, like, as a way to provide for myself, it's just like, is it possible to do this thing full time?

Because I had never started a business before. I made money through working with organizations to be a coach. So what happened was it was probably like, it was actually like the year before last to where I have met Kevon Tucker, who is a masterful coach. I know he says PCC in his title, but he is a MCC for sure. And he exposed me to just what he's been able to do with coaching and tech. Like, he's worked for the Google, the Netflix, and all these other places. And even though I didn't immediately enroll in coaching, I just saw, just in our passive conversations, just like, how he talked about it, how he kind of bought back that enthusiasm to me. Because I had transitioned out of coaching, I was doing it part time, but I realized, oh, this is the thing that actually gives me energy.

And I also had to learn how to hold space for myself and understanding. Like, I don't need to have all the answers and understanding. I needed to add more context to my experience or what it means to actually be a coach. So after working with the leadership coach, I realized, like, oh, this is something that I really care about. I had to kind of move out the way, like, all right, money, all right status, all right, title, like all these other things, I had to move all these things out the way because I realized coaching, it's kind of getting into the body, and we'll talk about it next week. But it gave me this feeling when I was working with people. It was like I was energized. I was like, when they had their aha moments, I would just be like, yes, that's it, that's it. Let's follow that, follow that. Tell me more about that.

I would have these really just energetic moments, but then when I would do anything else, when it came to work, I was very low. I was very like, I don't really want to do this. So I say all that to say. I actually started to listen to my body more when I was actually facilitating a coaching session those little times in my job to where I actually got a chance to coach somebody I work closely with or coach a leader. And I had to say, like, all right, how long am I just going to hold this thing on the shelf? Because it's something that I'm good at, but I know there's a lot more context there. There's a lot more I need to learn in order to kind of sharpen my skills as a coach. And this is something, and I want to be a masterful coach.

So that's why I decided to take the leap and say, like, all right, let's do this. We're going to go through an actual formal coach training program, because if anything, it's given just more context to the coaching that I was already doing and added to my skill set. So it's not really theoretical to me because now I'm able to go back and say, like, oh, here's what I did wrong. Here's what I did. Okay, here's what I did well. So it actually added to me just being a more masterful coach or moving in the direction of being a more masterful coach. But more importantly, it's just like, I just like to see the way inspire people to grow or inspire what their perception of growth could be for themselves, right?

So just kind of like the science of it, the art of it, metaphors, like somatics, whatever that entails when it comes to coaching. That's what inspired me to come back to it and to actually go into a program because it's just like, it's not often you find something that makes you feel like that, and I think that you owe it to yourself to just see where it goes. It's not like final. Nothing is really final except death, as we know. But it's just like, well we don't even know that. We don't even know that. We don't even know that. I take that back. We don't even know that. But overall, it's just, you realize that you owe it to yourself. If you find that thing that gives you energy and that you just could do for free, dive into it, see what happens, and then take it from there. So that's what made me want to enroll at the institute.

​Laurel Elders:
Yeah. I love that. I really resonate with what you're sharing, too. I originally thought when I went to coach training that I was going to learn some counseling skills, and I was blown away. I was like, oh, wait, we're not doing counseling. What else is there? Oh, there's this whole other approach. Totally mind blowing. Yeah. So fascinating. Well, thank you so much. This has been so fun. And, we are going to be doing these coaching quips in coaching mastery. We're going to really focus on coaching mastery every week, and we hope that they are a lantern to your path if you're a coach or a future coach. I always found that people feel called to coach when something inside of them is ready to awaken. Sometimes they know what that is, and sometimes it's just an inkling. So I also invite you to consider this week if you're feeling called to step further into coaching, what inside of you is ready to awaken. And if you are an individual or an organizational leader seeking to bring coaching into what you do, reach out to Bryant here on LinkedIn. You can connect with him directly here, and we've got a plethora of options to support your journey into coaching excellence. Our mission is to elevate human potential through both the art and the science. Bring that science piece in. That's important. The art and the science of masterful coaching. Thank you so much for joining us, and we hope to see you next week. Bye for now.

Bryant Alexander: 
Thank you all. See you. Bye.

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Happy Birthday to us!!

1/30/2024

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Happy Birthday to the Institute! We were officially given the blessing to be founded as a private entity in February 2016.

​I'm SO profoundly proud to be a part of the positive impact movement here at the Institute! Had we not gone private, I'm not sure we could have had the freedom to do what we are doing today. To watch a short video outlining our full history story,
CLICK HERE.
 
This month, I decided to focus on integration and give everyone some key things to consider regarding their integration journey. This week, let's consider the definition of Integrative Intelligence and reflect on how it shows up in our lives and work.

​ - Laurel

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Thank you Rupa for sharing your program experience with us!

1/29/2024

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Hi. My name is Rupa Rihan, and I wanted to share a testimonial about my experience in the Level Two Coach Certification program with The Institute for Integrative Intelligence. 

I really loved this program, and I am in the process of completing my certification after completing my coursework in 2023. Last year, I got to know the institute through a partnership the institute has with Coaching For Everyone and- I was part of a cohort of coaches of color that went through this certification together. What I really loved was the way in which, Laurel and the other faculty at The Institute for Integrative Intelligence, were so open to feedback around diversity, equity, inclusion, and really wanting to make this cohort and program as thoughtful and diverse and heart centered as possible. 

I was blown away by the faculty. I have experienced transformational coaching from my mentor coach, and feel like every step of the way, the faculty, the alumni, the champions of this institute were in our corner and continue to be in our corner, walking this walk and this journey to becoming certified coaches together. 

I am so transformed by this experience with The Institute for Integrative Intelligence, and I'm so glad that I went this direction because there are many options in the coach certification space, and I learned that this integrated program was the right path for me. 

I hope you consider doing, either the -LEVEL ONE- Foundations, -LEVEL TWO- CPIC, or any of the programs! I truly believe you won't regret it.
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What is Powered By Wholeness?

1/13/2024

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Laurel's message on what it means to be powered by wholeness:

Years ago, I sat with an internal crisis on my heart. I looked at all of the greed, the shootings, the beaches filling with plastic, and much, much worse. I'm sure you've noticed the world is hurting in so many ways right now.
 
At that moment, as I felt the weight of the world on my heart, it all felt like way too much to handle. That day, out of sheer desperation, I cried out in prayer. "God, this is just too big. I can't fight these greedy corporations. I can't stop the traffickers. I can't stop the next shooting. I can't fight hard enough to make any difference in this world."  
 
My desperation to heal the world felt like an unanswerable mission. I just wanted to help so badly. Yet, I felt so small and insignificant.
 
But something astonishing happened in that moment. A message came to my heart that deeply surprised and comforted me, and it was this: 
 
"Laurel, you don't have to fight. Teach people what's in their hearts." At that moment, I agreed I could do that. I decided to accept that call.
 
I've created this program Powered by Wholeness because of that commitment I made through prayers years ago. 
 
But, even if you don't believe in prayer, a God, or a Higher Power, it doesn't matter because a bigger picture of positive impact is unfolding globally. I'm inviting you to join this unfolding with me!
 
As an extension of my commitment, we held a class called Your Power Comes From Your Wholeness last year. So what exactly does this mean? 
 
Well, get this!
 
In the documentary The Power of the Heart, Rollin McCraty is interviewed about his research on the heart and how information flows from heart to brain. Participants were hooked up to brain, skin, and heart monitors in this study. Each person was shown thirty random high or low-arousal images. An image popped up for three seconds, then was blank for ten seconds. 
 
The results were completely unexpected. The heart reacted to the images before the brain or skin even. But, what shocked the scientists most was not logically explainable by physical science: the heart clearly reacted before the person visually saw the image. What was even more unexplainable is that the heart responded five seconds prior to the high-arousal pictures being randomly chosen by the computer program.
 
If you study science at the surface level, you could logically conclude that this is 100% impossible, and you'd be right. Yet, when we study quantum physics, we learn that energy, space, and time are not subject to the same laws as the material physical dimension. Energy has its own laws, and scientists are still working to understand them fully. 
 
This study was a powerful finding because it was evidence there is a part of you connected to something greater! 
 
Are you ready to engage this part of yourself in 2024? 
 
What would happen globally if we all started participating in life at this level? The world needs our positive contribution NOW. Not tens years from now. NOW. 
 
If you are also on a mission to be a part of the solution and are ready to tap into something greater within you, whether that is a mission, a calling, or a new business vision, this is the direction we are heading in Powered By Wholeness. 
 
This program will activate something greater within you to elevate your greatness in 2024 and beyond. This program is so powerful because YOU are so powerful!
 
If this message calls you, I invite you to step into the success circle with me to get to YOUR core in 2024!
 
In this six-month program, we meet monthly for a lesson on personal power, and we do group coaching exercises. We also give you life experiments to try on so that you can see what happens when you operate more deeply through the goodness and greatness within you. 
 
Why six months? First, because the deeper the roots the taller the tree. Success doesn't happen overnight. It takes consistency and grounding to expand. Secondly, I'm only interested in helping people attain sustainable results in their lives. Quick doesn't stick.
 
And we have options! You can join the circle for the lessons and community support or add personal coaching support to your journey!
 
I absolutely love that coaching is a temporary self-investment but produces results that go with you for a lifetime. You can't undo new self-expansion! Once it is there, it is there.
 
I'm also excited to announce that I am personally taking on three clients during this program to work with one-on-one. Two spots are left, so scoop up your spot soon if you'd love to work with me privately. 
 
We also have a plethora of amazing heart-centered coaches to help you integrate your greatness. 
 
So, there are lots of options! Hop on over to check out the details. I hope to see you in the circle this Wednesday!!!
 
Oh- and invite a friend or two to grow with!! As Simon Sinek says, "Together is better"!

>>> CLICK HERE and sign up
​for Powered by Wholeness
 <<<

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PODCAST: Leadership & Coach Training

1/9/2024

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In this episode Laurel Elders interviews Timmy Ford. Timmy spent 20 years as a leader in a variety of coaching roles. Timmy shares his 20+ years of experiences as a leader, coach and his newest endeavor with ICF accredited coach training. Other topics: The power of versatility, challenges corporate trainings face and how to overcome them.
TRANSCRIPT

Laurel Elders: 
Welcome to Coffee, Coaching and Callings, a live podcast created for coaches, leaders, and helping professionals that are on a mission to lead a successful and heart centered life. Your host today is myself, Laurel Elders of the Institute for Integrative Intelligence, where it's our mission to elevate human potential through the art and science of masterful coaching. And I'm excited because today we're focusing on coaching mastery. And I have with me Timmy Ford. Timmy has been in the coaching and corporate and leadership world since 2000. Is that right?

Timmy Ford: 
Yeah.

Laurel Elders: 
​
Welcome!

Timmy Ford: 
Thank you.

Laurel Elders: 
So, just to kick us off, would you mind sharing a little bit about, um, your background and how you got into the coaching world?

Timmy Ford: 
Sure. Thanks. So my background is primarily from frontline to corporate leadership. So I would say my first experience with coaching was in 2000 when I took over a team of nine frontline, um, sales leaders. And so I was promoted into that role. Um, and I did that role for probably five or six years, and then I was in another leadership role where I was responsible for coaching leaders who lead frontline leaders. So we call that leaders of leaders. Right, so you're coaching the coach now. Um, and so I did that for probably four years, and then I also was promoted into a vice president of sales role where I was then coaching the leader of leader of leaders. Right. Um, and it's all corporate. Um, I recently started my own, um, coaching organization within the last twelve months, but that's fairly new for me. That was based on kind of transitioning out of corporate America for a short period of time and knowing that the thing that I love the most was coaching. So, of all the things I was responsible before, in all those sales, uh, leadership years, the thing that I really enjoyed the most was coaching people and helping people to achieve their goals. Um, so that's my experience into coaching.

Laurel Elders: 
Great. Wow. And one of the reasons why I was so, um, interested in talking to you is because I loved what you shared about, um, the difference between being promoted into a role where you're just kind of expected to coach versus after taking a formal training and what came to you and what kind of experience did you have?

Timmy Ford: 
So that's a really great question. I think coming into our course, our cohort for training, for coaching, I really believed, I want to learn a lot, right. This was my belief, but I really believed, I know a lot. I've been doing this for 20 years. Those two things were kind of in the front of mind. And I remember after the first two or three introductory courses, I was like, I thought I knew a lot right. Um, because the focus that I learned early on was that I don't have all the answers. And as a coach, as a true coach, I don't have to have all the answers. In fact, it's probably better if I don't. And that was just eye opening to me because in my leadership roles, at least I thought I was supposed to have the answers. Let's be clear, I have some expertise, right? But by, um, far, it was just eye opening for me to learn a different way to help people solve their problems. And that was, I mean, like I said, within three courses, you know, the first three, you're just talking about what is coaching, kind of what do we do? What do we not do in this coaching world? Um, what are some of the ICF guidelines? I was like, really? So that was just, ah, pretty incredible for me to figure that out. It's a big aha moment. And one of your instructors, m I'm not going to say his name, but you may know it just by what I say. He made it really clear probably in the first course that he did with us. He was like, these people don't need your advice. Um, they need you to provide space for them, to help them figure out the best solutions for their challenges. And that really resonated with me as well. Um, early on, it became clear that there was a lot more to coaching than what I had been doing for the past 20 years.

​Laurel Elders: 
M that's so interesting. In your experience, were you provided some trainings or anything around -?

Timmy Ford: 
So we were trained on, um, things like situational leadership, the art of questioning, um, emotional intelligence, um, and if you just look at things like situational leadership, situational leadership is probably the closest to coaching because it encourages you to coach the person based on where they are. Right. Some of the questions that you ask are good, but it doesn't encourage you to really continue to draw out of them. Right. You're still going to. At some point it's expected that you suggest your expertise and you assert your expertise before pulling out their expertise, but situational leadership is probably the closest.

But, uh, in the corporate world, you could go two or three years without getting that type of training because you're going to get the performance management training, you're going to get the development training, and all these things are processes as to how to help people perform higher, but they're not in charge of their own development. Right. You're kind of in charge of making sure that they know these core things and this is a way to teach these core things and in hindsight, I'm surprised we even call it coaching. Right? But we do. I started a new job in October and they're like, oh, you're going to send you to our coaching class in, uh, February? I'm like, okay. And I looked at it and I'm like, okay, that's what we're calling it. That's fine. And some of it's more leadership than coaching, but not a lot of. In fact, I would say in terms of the class that I just took through institute of integrative intelligence, none of that other mhm. Than the only small piece, this idea of the art of good questions. That's probably something that. But it's still very basic.

Laurel Elders: 
Mhm.

Timmy Ford: 
We talk in coaching and in these courses around asking open ended question versus closed end question. And I'm pretty much a master. I can do that. I can do that exceedingly well because I've been doing it for 20 years. But you and I both know there's so much more going on than just that when you're actually coaching.

​Laurel Elders: 
Oh, yeah, absolutely.

Timmy Ford: 
Yeah. It's been extremely eye opening for me.

Laurel Elders: 
Nice. Yeah, I can completely relate. And I have seen that there's just a lot of companies that don't really know what they don't know, right. So they might be thinking, hey, we're doing coach training and don't know that there's a whole different complete training model out there for that.

Timmy Ford: 
You're right. I've worked for very large companies like multinational 100,000 employees and smaller companies with 2000 employees here in the US. And it's not that different. Right. In terms of coaching, the only place I see I have seen a legitimate coaching in corporate that's pretty consistent is at the executive level, right? At the executive level, they bring in coaches, right? So, example, when I was going to go from what we call second line leader, where I'm coaching the coach, to a vice president, um, the company actually paid for me to get an executive coach and he actually used coaching principles with me. And I knew it was like, this is so different than what I do. And that's probably one of the things that piqued my interest as well. But it was so dramatically different, right. Because the thing that I think made it different on the surface was I about to be a vice president and he's never been a vice president. And I'm like, in my corporate world, that would never happen. So I'm interested. I'm like, okay, what does this gentleman have to offer? And, um, it became very clear that what we did and what we worked on was well beyond me just becoming a vice president. Right. Um, it was much more how do I be the best version of Timmy? As opposed to just the nuts and bolts of leading a segment or business view of the company. And that's relatively consistent across most companies. The one place you'll see coaches is when they bring them in, they coach the executives.

​Laurel Elders: 
Mhm. Yeah, that makes sense. Um, I was curious, what piqued your interest in ICF accredited coach training certification? That path.

Timmy Ford: 
So that's a very interesting question. So when I left my, um, role this time last year, January of 2023, um, as I said earlier, I was really trying to figure out, what is it? All this leadership experience I've had, what is it that I like the most? It's a lot that you do. You hire people, you get people promoted, you help people get bigger bonuses. In my world, you help a lot of patients to get better. Because I work in pharmaceuticals. Right. So there's a lot that happens there and you do corporate stuff and you do field stuff. And I was like, what is it that I really like the most?

And I decided at that time, my definition of coaching was the area that I liked the most. Right. I like to see people achieving their goals. I like to see people developing themselves. I know that when I did it very well, not only it would help them at work, it would help them at home. And so I started reaching out to people who had coaching organizations like the ones that I thought I wanted to have. Um, and some were bigger and some were smaller. And I started talking to them about, um, ICF accreditation. And it was interesting. If I talked to ten organizations, it was 50/50. Like some said, you should do it. It makes sense for different reasons. Some said, I don't have the ICF accreditation, it's not necessary.

But the difference was those who said they recommend it were looking to the future, right? So they were saying things like, yeah, I remember one lady in specific, she said, I don't have the credential, but I've been doing this for 20 years and all my customers are the same. And then she said, but for you, as a new person, a lot of large organizations, if you're going to coach executives or senior leaders, they're going to require you to have some type of credential. In fact, they're not going to allow you to be on the panel without some type of credential. So that was one reason.

Another friend of mine who was credentialed, she was like, Timmy, you've been in your business for a long time, so you're going to be comfortable coaching someone in your business with what you already know. But if you have to coach someone outside of your business in it, or in building sales or something like that, or in HR, that's outside of your area of expertise. If you get ICF certified, you will be comfortable coaching all those people. And that resonated with me as well. Right. Um, and then, um, I bid, uh, on a coaching opportunity and um, I remember asking my contact, do they require certification? And she goes, I don't think we do. And so then I talked to another guy who had pitched the company before. He goes, go on their website and look under vendor requirements. I was like, jeez, how about. But once I dug in, I went on there and she didn't realize it, but uh, it said on there, you can coach for us, you need to be certified by ICF.

So it became clear that it would be better for me to get certified and have that training for at least two reasons. Right. One, it's going to make me more confident when coaching outside of my area expertise. And two, there are likely going to be companies that require it. Um, so those are the two things that, and again, if I talked to ten companies, it was 50 50, but the logic for doing it just made more sense to me than not.

Laurel Elders: 
Yeah, that makes so much sense. And I, uh, love what you just said about the versatility. So it sounds like the corporate, "general" corporate definition of coaching is also including mentoring someone up with your experience. So the coach training and certification helps you be completely versatile, go into any situation, talk to any client and be able to empower them from there.

Timmy Ford: 
Absolutely. Absolutely. And I don't know that I had thought of it that way until I was talking to this lady and she was talking about that. And another guy, another friend of mine who I used to work for, who has since retired, and he's a full time coach. Um, we had a really robust conversation about coaching versus mentoring as well.

​Laurel Elders: 
Mhm.

Timmy Ford: 
He - I'm not surprised- he reluctantly got certified because his network was so big. But one of the organizations that he wanted to work with was like, you can come work for us, but you need to get certified. Um, and he shared as well. He was like, Timmy, the reality is you've done as much mentoring and consulting as you have coaching. So not that they never cross paths, the mentoring, coaching and consulting, but you need to be really clear on the difference. And he said, even though I went reluctantly, he said, that's something that I've, uh, since learned.

And he, he said it again, he goes, you know, when I coach someone in building services, right, he's like, uh, my coaching training is so helpful because I don't have any expertise in building services, but he's a building services executive, so he's like, so I would recommend you do that because it's going to help, and I use your word, it's going to help your versatility, and you're going to be much more confident by far. Uh, I've just seen that, um, even just coming through the course and the people that I'm engaging with right now for my coaching. So the versatility is a big thing, and I don't think you think about versatility when you've had as much experience as I've had. 

You think that you're pretty versatile. Right. Um, but you don't realize that most of the people that you've coached and more appropriately mentored have either been direct reports or referred to you by someone who said he should be your mentor. So you can get whatever you want. Um, but you don't realize how what I would call homogeneous, the people you've coached have been until you step back and take a look or someone helps to open your eyes to help, you know you're going to need more versatility.


Laurel Elders: 
Yeah, that's a really good point. Um, so you're now on the other side of the training. What benefits have you seen, um, or shifts have you experienced?

Timmy Ford: 
So it's been incredible, right. I've gotten, over the years, a lot of accolades for helping a lot of people to accomplish a lot of things. Um, but one of my, um, clients, um, invited me to come to her meeting, like she was having a meeting for her team. She has a small organization here in Fisher's, and, ok, I'll come. And I'm like, hold on. What role do you want me to play? There? She goes, I want you to play your coach role because we know each other as well. I said, okay. And so I show up and I sit down and we were meeting, and she goes, okay, I brought Timmy for today. He's my professional coach, um, and he helps me to help you guys. And one of the things that he does exceedingly well is the questions that he asks me help me to think about our business in ways I never imagined. And I have to tell you, Laurel, I've had a lot of accolades, but I've never, ever had anyone talk about the way that I ask them questions right now.

And then she said, the other thing is, he not only helps me to learn to help you guys, but he helps me to learn more about myself as well and how I can be a better version of myself for you guys again. Never had that in 20 years of coaching, right. Or 20 years of probably more mentoring than coaching. So I've seen feedback and heard feedback, and I've heard that multiple times. And by the way, she has a real estate company. Right? I told you, I've been in pharma for the last 20 years. So that versatility that we talked about earlier, um, has been very helpful for that. So I think people see me differently as a coach, and maybe they see me as an actual coach now, and they saw me as a mentor and leader in the past. I'll take either one, but they're dramatically different. Um, so I've heard that from that client and then another client I just sat down with a couple of weeks ago and we got to leave. And he's a 20 year executive as well. He was like, you know, every time we get together, I love meeting with you because I always see things dramatically different than I saw them before.

​Laurel Elders: 
Mhm.

Timmy Ford: 
I always think about them differently. He's like, and you don't really bring new ideas, but you help me to see stuff that I've never seen when I'm looking at challenges or opportunities. And honestly, like I said, I've gotten a lot of accolades over time, but never those types of accolades. And I think that's been fantastic for me to see that from different types of folks. Right. Not just people in my business. Um, and so those are just kind of glowing, um, unsolicited, right. I didn't ask for any of this stuff. This is not during my time of asking for feedback. This is their time of either introducing me or just telling me, hey, this is how we're doing. So to me, that's been pretty incredible. I don't know that this time last year, when I was academically thinking about if I wanted to do this, I anticipated that type of feedback from people that I'm working with.

​Laurel Elders: 
Right? Wow. I love it.

Timmy Ford: 
Yeah, it's been pretty incredible. Um, and then the last thing I'll share is I heard one of my clients talking about me. Because a few of my clients, we run in the same circles, right? They have these businesses, and I didn't have a coaching organization. So since I started my coaching organization, I started coaching them. And when you hear people talking about you and you're not like, you're just in a group of business leaders, they're just introducing you. Sometimes it's pretty incredible to hear the things that they say about you because they haven't actually said those things to you. Um, and they talked about kind of how I coach and how I compare to other coaches, and, um, it's been pretty incredible. So it's been eye opening, positively surprising, and, uh, just a real joy for me to utilize the things I've learned in the institute.

​Laurel Elders: 
Yeah, I love that. And I'm curious about, is there anything personally that you've learned or taken away from it? Because I find that coach training is so impactful, in a sense, because you gain the professional skills, but a lot of people find it also has some sort of personal impact. I'm just curious if there's-?

Timmy Ford: 
So I said I wouldn't have anticipated the feedback from my clients, but I don't think I realized how much I would learn about myself either. Right. Um, it's a couple of books. Kind of going through this book (Wisdom of the Enneagram, by the Enneagram Institute) and trying to figure out, um, and then this book (Conversations About Being a Coach, by Dr. Victor McGuire). If you would have told me that I would have worked on myself for this past year as much as I have with things I've learned in this course, I don't know. That wasn't why I was taking the course. I was taking the course to be a better.

​Laurel Elders: 
Ya Shhh - Don't tell anybody!
​
Timmy Ford: 
Even the way I approach my kids now, they're grown kids. Right. Um, has changed so dramatically because of the way I see myself. Right. And understanding some of my own. Um, I don't want to call limitations, but what could be limitations if not explored and dealt with. Right. I didn't sign up for this. Right. But in hindsight, I'm like, wow, that has been so helpful. Uh, it's probably impacted the way I, um, do everything, but I didn't anticipate that it would change me so much and help me to develop so much. I did it for development, but I didn't know it was going to be like, personal, emotional development of things that I just hadn't thought about in a long time. Um, I'm going to mess this name up. I think it's called the wheel of life. When I went through that, it was just like, again, so personal for me. Right. We were going through it to learn how to use and all that stuff, but we filled it out and I was like, wow, okay.

So it's been tremendous personal impact on me that, again, I didn't anticipate, um, but in hindsight, I think that is probably one of the things that will make me a better coach as well. Right. You know, if I'm a better version of myself, I'm going to be better for everybody that I interact with but didn't see it. Certainly didn't know that that was going to happen. But that's been a huge, um, in business, we call this a huge unintended consequence of taking the course. Right?

​Laurel Elders: 
Positive consequence, yes.
​
Timmy Ford: 
My positive consequence. Absolutely.

​Laurel Elders: 
Nice. And, um, any words of wisdom for anyone out there that is like, should I take that training if they've been in your shoes of, yes, I'm a leader. Part of my role is coaching, but not sure if it's worth it. Any thoughts?
​
Timmy Ford: 
I think they all should do it, right? Because I think it changes the way you approach people, which I think would help every leader. Um, so I think everybody should take it because I think if you're going to coach people, heck, I think even if you aren't going to coach people, if you just want to be a better version of yourself, going through this course will help you with that and help you to be a better leader. Because as a leader, one of the things fundamentally that the course teaches that we spend so much time and energy trying to get our leaders to understand is just such a higher regard and expertise on listening. And I think every leader that's responsible for coaching one or 100 people is going to benefit from that.

​Laurel Elders: 
Mhm.
​
Timmy Ford: 
So I think we all should do it. In fact, the more experience you have, the more you need it, and the earlier you do it, the better you're going to do it. So if you've got two years as an executive, you should do it. If you have 20 years as an executive, you should take the course because it's just going to make you so much better in so many aspects of your life, including work.

​Laurel Elders: 
Mhm. Yeah, I completely, um, agree and resonate. And I was especially reflecting, as you were sharing on how just learning how to listen to somebody, you can learn so much about someone's values when you learn how to listen to what's not said, like, what's in their heart of hearts and that you don't get from just taking like a communication course.
​
Timmy Ford: 
No, right. No, I mean, I was with a really good friend of mine. We were at dinner on Friday and he said, hey, I know you have this coaching company. Will you meet with my daughter? She's, um, 7-10 years out of school, and she's thinking about doing something different with her career. And I said, yeah, that's fine. He goes, what? Can we do it next week? I'm like, well, my weekdays are pretty busy, but I'll do it anytime on the weekend. So we met yesterday. I won't tell you the entire story, but we met to talk about what does she want to do, how does she want to do it? And I remember texting him, I'm like, hey, what's your role? You're coming to this meeting, but what's your role? And what's my role? And what's her role?

And what I was basically trying to say, are you going to let her talk? Because normally he does. Normally he does all the time. So we got him to let her talk. But they were talking during the meeting and he made a comment. They were just talking back and forth about her career. He said, you're 30 years old. And she gave him this look like death. And you know what? He didn't even acknowledge it. He just kept talking. And I was like, can we stop for a minute? He's like, sure. I'm like, what was that look? Why did you look at him that way? And she goes, because he mentioned that I'm 30 and I feel like I should have my career together by now. And I don't.

And I was like, I don't know that I would have even asked about that had I not taken this course. Not that I wouldn't have seen it, but that kind of changed the entire conversation. Right. And I think those types of things, the things that people aren't saying. Right. The nonverbals. And that was a strong nonverbal. There was nothing subtle about it. But frequently those types of things, we just let them get by. But from my training and coaching, those type of things will never get by because they mean so much. They frequently mean more than what's actually being said.

Laurel Elders: 
Yeah. And that's the opportunity to go deeper, get to the root.
​
Timmy Ford: 
Yes. Uh, because until she works through that, she's not going to find the role that she wants. Not because she doesn't have a degree, not because she doesn't have the experience, not because she's been home for a couple of years as a mom, that thing right there is going to get in the way.

Laurel Elders: 
Mhm.
​
Timmy Ford: 
And if we solve it right, she's going to be able to go out and take on the world. But if you just let it go by, you kind of never get there. And you wonder why she's kind of bumping along. So I would say this idea of coaching teaches you so much on how to listen and help people, um, to help themselves.

Laurel Elders: 
Mhm.
​
Timmy Ford: 
Whereas sometimes the mentoring. There's a place for it, but it's not the same.

Laurel Elders: 
Yeah, different times, different things. Absolutely. Nice.
​
Timmy Ford: 
So yeah, it's been fantastic for me. I think all executives should do it. Um, you know this, but as corporations, particularly large corporations, we spend hundreds of thousands of dollars on leadership training, which is needed, but we don't spend near the amount on coaching.

And it's not because the money isn't there. In fact, I know it's that most of our executives and even our trading folks are not as well read on. Coaching versus consulting and mentoring.

Laurel Elders: 
Right.
​
Timmy Ford: 
The other thing that's big that I've learned is the executives in most cases, hold the budget for the training. So when you come to leadership development department, you kind of tell them what you want to spend your budget on.

So that has held us back a little bit as well. M. We think it's leadership development, but in fact, in reality, typically HR has the master list of coaches and the executives hold the budgets for what they're going to do with that list.

Laurel Elders: 
Mhm. How do you see that could change or shift for the better?
​
Timmy Ford: 
Well, I think there's a couple of different ways it could change or shift for the better, I think even if our coaches knew that. Right. Because when I talk to my peers here in Indiana and my local ICF and I talk about how do you get your clients? Who do you talk to? How do you find your people? Most people aren't talking to executives. They're talking to, uh, HR, they're talking to the development department. Um, and that's good. But the budget is usually held on the other side of the house and those guys are usually making their request. Now, I think HR is a good place to start because sometimes in what we call succession planning, they do have a voice. Right.

But I think the difference is the executives have a voice and a budget. So I think if my peers, if we were calling on the right people and talking to the right people about, um, utilizing our services, that would change dramatically. And in fact, when I've seen it change in the past, like the coach that I had, I was telling you about what happened was I started telling my boss and my peers kind of how valuable this coaching was and guess what? He got like six more clients in probably two months.

Laurel Elders: 
Oh, wow.
​
Timmy Ford: 
So I think we can do a lot. Um, and I think people like your organization as well can encourage your students and your alumni to spread the word because I think some of your student alumni work in corporations. They're not all in the same world you're in, that can help too. It may not just help you, but it will help the people in the organization. It'll help the move up coaching in general as opposed to just mentoring.

Laurel Elders: 
Yeah. And it's interesting, too, because I've seen the research on coaching efficacy that's coming out more and more, especially 2023. So many, um, just really profound results came to light. But you think about sometimes research can take like ten years, right. They're tracking. So it is exciting that, um, all of this is coming to light more.
​
Timmy Ford: 
And there's good research. Right. So when I started, um, my company and I was trying to pitch companies on utilizing my services, I was amazed at the research that's out there. There's some research that suggest that training is effective, but training with, attached to coaching is like six times more effective. And there was a lot of kind of stats like that, um, that I just didn't know existed. But since I was pitching large organizations, I thought in my head, let me figure out what's out there that says you should do this. Um, just a little bit that I've seen is, it's impressive. Right. I didn't know what I would find, so I created like a one slide. It's the first slide that I use when I'm talking to clients or corporations to say, why should you do this? Um, so I have some of those stats. I think that could be helpful too, maybe. Um, and you guys may already have it, but maybe if you're sharing that on your website, in terms of, for your students to have data in the form of one or two slides when they're pitching themselves to organizations, that could be helpful too, um, to raise the value of coaching.

Laurel Elders: 
Right.

Timmy Ford: 
Because I don't know that everybody knows the data or has even seen the data. When I say everybody, I'm just thinking of my own little cohort. I'm not convinced that everybody knows that that data is out there that says coaching coupled training is like six times more valuable.

Laurel Elders: 
Yeah. It was 22%. Training alone went up to 88%. With training plus coaching.

Timmy Ford: ​
That's it. Yes. When I saw that thought, wow, that's a star. I mean, I didn't know it, but I think there's plenty of people that don't know it. Right?

Laurel Elders: 
Yeah. And yet it makes sense because it takes the training and it personalizes it. Right. And that's the brilliance of the coaching approach.

Timmy Ford: ​
And you always get more when you personalize. Right. It makes total sense. But that doesn't mean people know, understand and utilize that right.

Laurel Elders: 
So true. Well, uh, it's been such an, um, honor to talk with you about this and I really hope that anybody that just needed to hear some of your insights and experience, um, can take away what they needed to from today's conversation. Anything else? Before we wrap up?

Timmy Ford: ​
There's one other thing that I didn't share that really was a big deal for me, actually getting involved in ICF coaching. And that was, ah, one of the people that I was talking to about getting ICF coaching. She's a professor at Indiana, uh university, and I had asked her just to speak with her because she had a practice similar to the one I was, and she told me about Coaching for Everyone. And she goes, you should apply for CFE. She said, I think you'd be a good candidate. I said, what is this? She goes, well, just Google CFE. It's a program to get BIPOC coaches involved in coaching. Um, and I can tell you that's how I found you guys. Right?

And one of the things that was a little bit of a barrier for me for coaching is when I was looking into it, it was somewhere between $12, 000 and $20, 000 to get, um, um, um, to be in an ICF program. And what CFE is doing to help with that was just, I mean, that was like the thing that put me with. I'm doing this. This is a real value for something that I think is important. So that's another piece that I think was really important for me. Um, that CFE piece has been a real valuable piece for me overall. So thanks for being a part of that.

Laurel Elders: 
Yeah, uh, it's our pleasure and we're so honored to be a part of, um, Coaching for Everyone. And for those of you that haven't, um, learned about Coaching for Everyone yet, it's coachingforyone. org. You can check out their services. And um, we share the same philosophy of just let's get coaching, um, into the world. Because the world is needing positive impact now more than ever. There's just so much going on. So coaches are changing that?

Timmy Ford: ​
Yes, absolutely.

Laurel Elders: 
Well, thank you so much. Thank you for sharing your wisdom and experiences with everyone one today.

Timmy Ford: ​
Thank you for having me, I appreciate it.

Laurel Elders: 
Thank you for listening in. We hope these messages have been a lantern to your path as you expand your success as a coach, leader or helping professional. You can join the conversation further at integrativeintelligence global. We'll see you next time. Thank you. Bye.

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